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Designing Forms to Convert Visitors

You’ve done a lot of work and spent a lot of money to draw shoppers to your site and convince them to buy from you.

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Ideas to Boost Post-Holiday Sales

The first quarter of the year can be dreary time for many retailers.

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Will Shipping Rate Hikes Hurt E-Commerce Businesses?

In order to get a competitive edge during the holidays, many online retailers lowered or even eliminated the threshold for free shipping and free returns.

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What’s Ahead for E-Commerce Development in 2016?

2015 was a busy year for web development as both technicians and designers focused on bringing style and functionality to cross-platform websites.

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Google Drops Services as New Year Begins

Google has announced it will not be offering Google Code and Google Maps Engine (GME) services after January 29, 2016, and that Songza will be merged into Google Play Music on January 31.

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Microsoft Abandons Old Internet Explorers

After January 12, 2016, Microsoft will no longer provide security updates or technical support for older versions of Internet Explorer.

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The Year in Web Design and Development

To say 2015 was a big year for web development and design would be an understatement.

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New Year’s Resolutions From Our Web Developers & Designers

The world seems to change faster every year, and nowhere is this more evident than in the world of ecommerce design and development.

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Avoid Holiday Phishing Scams

‘Tis the season to be jolly, but it’s hard to be merry if you’re trying to rebuild your computer files or your credit as the result of a malicious attack from the dark side of the internet.

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Online Sales Soar while Brick-and-Mortar Stores Crumble

Black Friday shoppers stayed away from stores to the tune of over $1 billion as online sales soared to historic highs.

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Unleaded Delivers Reliable, On-Time Performance for the Holidays

With online shopping already setting seasonal records, your choice of a hosting service for your website is more important than ever.

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Build the Perfect “About Us” Page

People like to know who they’re dealing with, and in the world of e-commerce, the place they’re most likely to visit for that information is your website’s “About Us” page.

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Blogging for Business - Why it Matters and How to Do it Right

Blogs began as a way for individuals to get their two-cents’ worth out in the wild and wooly internet world.

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DIY Websites: Are They Worth the Risk?

Deciding whether to tackle building a website yourself starts well before choosing a platform to build it with.

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Watch for These 2015 Online Holiday Shopping Trends

Lead, follow, or get out of the way. How many times have you heard that?

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Pay the Hackers: the Surprising Solution to Ransomware Attacks

We can’t think of a single cop show or movie in which the FBI tells the kidnap victim to pay the ransom and move on with their life.

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Web Design Ideas for the Holidays

Stroll through the mall or a shopping area this time of year and you’ll see store windows decked in holiday themes.

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Gift Certificates for the 21st Century

A century ago—pre-2000, that is—gift certificates were low-tech relics, pieces of paper bought by unimaginative shoppers for people they didn’t know that much about.

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5 Ways to Boost Your E-Commerce Traffic

It seems like everyone is on the internet, so how do you make your site stand out in the crowd?

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E-Commerce Strategy for the Holiday Season

Halloween ignites the kickoff of the holiday retail season. Will your business be ready for the onslaught of shoppers?

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User-Generated Content Done Right

The best spokesperson for your business is a satisfied customer. But if you’re doing business on the internet, how do you let a prospect in Petaluma know a customer in Canarsie loves you?

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SSL – Do You Need It?

SSL (secure sockets layer) is a process for connecting a customer’s browser to a site’s server by a “handshake” that links sets of encrypted data to establish a secure connection and encrypt the data

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Heat Maps and User Experience

Did you know your website has hot spots? They’re the places users engage with your site the most, and where they’re located is important.

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Here Come the Holidays - Is Your E-Commerce Site Ready?

According to eMarketer Daily Newsletter, online holiday sales are expected to grow 13.9% this year, topping $79 billion.

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Craft - Unleaded’s New, Intuitive Content Management System

As part of our commitment to leading the field in e-commerce solutions, the Unleaded Group is always expanding its offerings.

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Custom Website Design vs. Template: Which Is Right for Your Site?

Custom website design is a dynamic way to help your company attract attention and viewers to its site, boosting sales and creating buzz about what makes your business special.

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Keep Your Web Design and Development Under One Roof for Best Success

You don’t buy your right shoes at one store and the left at another. That would be silly.

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WordPress: To Use or Not To Use?

WordPress started as a simple open-source platform for bloggers who didn’t have the technical knowledge or desire to build their own blog sites.

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Protect Your Customers and Staff From Hack Attacks

Online security breaches aren’t just concerns for businesses doing transactions on the internet.

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6 Web Design Tips for Small Business Success

Earlier this year, Google changed the way business is done on the internet. In April, they introduced a “mobile friendly” search process that ranks sites based on the device being used for searching.

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Why We Can’t Measure Online Traffic Precisely

Ever wonder why certain ads pop up on your desktop but not on your tablet? Or on your tablet but not your phone?

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Boost Your ROI With These Simple Steps

Your pay-per-click (PPC) budget should be a priority in your marketing investment. Are you getting the return you expected?

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Unleaded Adds Horsepower to Magento e-Commerce Sites

From beta testing its first release in 2007, the Unleaded Group has refined the power of Magento™ E-commerce software to build over 300 of the most dynamic online storefronts online today.

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nFusion Adds Dynamic Pricing to eCommerce Sites

Got coin? Unleaded Software Inc. has a website pricing solution specific to the precious metals space where the market price for gold changes every second.

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Put the Brakes on Shopping Cart Abandonment

Online sellers are spending millions of dollars to attract shoppers to their websites only to watch them walk away from billions of dollars in purchases.

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Open the Window

Wednesday, July 29, 2015 is Windows 10 release day

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Unleaded Group Releases New Responsive Website Showcasing Capabilities

To highlight its expanded capabilities and growth, the Unleaded Group launched its own new website in June.

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Unleaded Gets Gold Star from BBB

The Unleaded Group has received a 2014 Gold Star Certificate from the Denver/Boulder Better Business Bureau.

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The Right E-Commerce Platform for Your Business

Whether you’re ready to take the next step in e-commerce or are just getting started with a new venture, choosing the right platform to present yourself on can be a make-or-break proposition.

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2015 Web Design Trends

TRENDING today in the ever-changing web world

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Get Proactive: Cybersecurity Can Save Your Business

Before you close up for the night, you put your cash in the safe, turn on the lock your doors, alarm system and make sure the security lights are on and working.

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Go Mobile or Go Home

Early last year, a seismic event occurred in U.S. internet use. For the first time, people spent more time accessing the internet on mobile devices than on desktop computers.

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Holistic Online Marketing—What it is and Why it’s Important to Your Success

As search engine dynamics change to reflect today’s online marketplace, a carefully integrated approach to internet marketing is more important than ever.

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Why Mapping Your Magento Attributes to the Google Shopping Marketplace Specs Makes Sense

For first-time ecommerce retailers there is nothing more intimidating then the setup of the attribute set for your products.

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Will Google be the Next Amazon?

Here at the Unleaded Group, we’re constantly watching the latest trends in e-commerce in order to keep our clients at the leading edge of online marketing.

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Adwords Certified

Leon Averbukh, Optimization Professional at Unleaded Software Inc., earned his Google AdWords Certification in December.

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6 Great Ways to Improve Your Conversion Rate

Good marketing and SEO will drive customers to your website, but what can you do to get them to buy once they’re there?

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Recent Trends in E-Commerce User Experience (UX)

As e-commerce continues to grow and evolve, industry experts constantly look at ways to improve its effectiveness.

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Unleaded President earns Magento Certification

Lead by example is founder’s charge to growing team of developers and programmers

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Denver Beer Co. Commemorates Web Biz’s 10th Anniversary with Special Brew

It’s not unusual for college buddies to enjoy a few beers together over the years, but a quartet of Colgate grads have made it a decade-long business relationship.

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