Twitter to X wasn’t the only renaming convention in the last five years. Adobe Commerce acquired Magento in 2019 and is now known as Adobe Commerce. The difference between Musk’s attempt and Adobe is that Adobe Commerce works.

Plus you can create AI-driven personalized experiences — for B2B and B2C customers.

  • Deliver relevant content and promotions in real time.
  • Increase your team’s productivity with AI-merchandising tools.
  • Use AI to deliver personalized site search, product recommendations, and browsing.

The enterprise platform for endless growth that delivers site performance, reliability, and speed — no matter the size of your business worldwide.

  • Oversee both your B2C and B2B sites and marketplaces from one interface.
  • Localize each site per brand, catalog, country, and currency.
  • Tailor the checkout experience to shoppers around the world with payment services.


  • Share commerce data with Adobe Analytics and Adobe Real-Time Customer Data Platform to get a 360-degree understanding of your customers and business.
  • Use commerce data to personalize touchpoints with Adobe Target and Adobe Journey Optimizer.
  • Access product information within Adobe Experience Manager to deliver high-impact content in your commerce experiences.

Adobe Commerce Features

Being both on-premise and open source, Magento offers numerous advantages over other self-hosted eCommerce platforms


Magento offers a robust ecosystem of add-on developers building reusable modules for the platform. We can tailor your eCommerce store to achieve your desired customer experience as well as back-end processes to sync with your financial systems.

Robust add-on marketplace

Framework for building custom add-ons

API for Integration


Magento utilizes a template framework that allows for both the use of pre-built themes and custom designs

Numerous third party themes available

Custom designs possible

Feature Rich

Magento includes multiple features out of the box for a robust online shopping experience

Product Filtering

Configurable Products

Wishlists and Product Comparisons

Promotion Management