// CASE STUDY: Tool King
www.toolking.com
Description
Tool King is a premier Internet tool retailer -- and in fact a premier Internet retailer no matter what the category: www.toolking.com ranks in the TOP 50 of all internet retail sites by the industry trade publication Internet Retailer. The website features more than 200 top tool brands, with thousands of power tools, cordless tools, air tools and even basic tools, and caters to everyone from professionals in every tool-driven craft to do-it-yourselfers and the occasional handyman. Plus, Tool King not only carries new tools, it also features a full line of Guaranteed Factory Reconditioned tools for up to 75% off of new tool prices. The company also has one physical retail location, at its Lakewood, Colo. headquarters, using the store and its facilities not only to manage and maximize inventory levels, but also to keep a hands-on approach to what real tool workmen, the pro and DIY-er alike, are looking for in tools to handle any job. So make no mistake: Tool King is premier Internet tool retailer and gets the web, but it is at its heart a tool retailer and completely understands what real tool users want and need.
Solutions Offered
The Tool King website re-engineered by Unleaded Software is a marvelous example of our firm’s expertise in applying Magento Commerce e-commerce solutions to a vibrant and dynamic online shopping environment. Tool King has been a leading Internet tool retailer for years, but its existing e-commerce shopping cart technology had become dated and cumbersome. The company turned to Unleaded Software – the region’s only Magento Commerce Professional Partner and among only a handful of recognized expert-level Magento developers worldwide – to take its website to another level.
Unleaded Software designers gave the website a fresh new look while retaining all of the branding built up over time, but it was on the development level where the new solution really shines. We took the Magento Commerce Enterprise solution software – the best e-commerce shopping cart technology on the planet – and incorporated a high level of customization in both the look and function of the program. As part of the integration, we added on a new version of Microsoft Dynamic Great Plains, an enterprise-level accounting solution, using E-Bridge Software, which made the entire accounting, processing and administration of the commerce site much more robust. Together these solutions were integrated with the inventory control and accounting systems of the physical retail location, and the whole new package greatly elevated the user experience and the administration of the website. Shoppers now have a greater ability to inspect and investigate the tool products they are interested in purchasing, and the selection and check-out procedures have been streamlined to make the experience a pleasant one. On the admin side, the new solution engineered by Unleaded Software enables Tool King to greatly reduce its workload to accomplish such common tasks as adding, deleting and upgrading inventory, accounting functions, shipping, returns, and customer service.
The Tool King website is a high-availability/high-volume website retail store requiring a platform to manage sales and growth now and into the future. They turned to Unleaded Software for a best-of-breed solution and are now poised to maintain their status as a TOP 50 Internet retailer for many years to come.
// CASE STUDY: CHERRYCREEK NORTH
www.cherrycreeknorth.com
Description
Cherry Creek North is 16-block shopping and dining neighborhood inhabited by 320 galleries, boutiques, restaurants, salons and spas. The largest district of independently owned businesses in the region aims to get the word out on all they offer.
Solutions Offered
Cherry Creek North couture calls for a custom high-fashion design and an elegant website. Unleaded Software created hybrid site with elements of flash to showcase photographs and HTML allowing indexability by the search engines. A mobile version of the site provides an optimized browsing experience. A merchant side of the site was developed to enhance communications to merchants, and allow merchants the ability to configure their profile page. The entire site is managed by the Expression Engine content management system. The Unleaded Group also writes and distributes the electronic newsletter on all the events and happenings in Cherry Creek North.
// CASE STUDY: BAJA VACATIONS
www.bajavacations.com
Description
Two premier Los Cabos, Mexico beachfront vacation destinations—Tortuga Bay and Las Mañanitas— Provide villas and condominium rentals. Onsite concierge staff offers personal assistance with any detail, group event or wedding, ensuring that your trip is memorable and carefree.
Solutions Offered
A bigger market share of the tighter-than-ever-discretionary-dollar is captured by this highly optimized hybrid-build website. Unleaded’s development team uses flash (images refreshing on the web page) to convey the experience of the sand between your toes and the epiphany inherent in experiencing the annual turtle release. By the same token, the html backbone is what search engines work off of, attracting exponential visitors to www.bajavacations.com when they plug in “Mexico” or “Cabo” in their hunt for a perfect stay.
Bed-linen thread counts, five stars and five diamonds used in ranking hotels and culinary arts have nothing on the number of google hits a website with this level of SEO depth can deliver. Get there. Wear sunscreen.
// CASE STUDY: MATCHSTICK PRODUCTIONS
www.skimovie.com
Description
MSP – Matchstick Productions – is one of the most innovative filmmakers on earth, specializing in ski, snowboarding and action sport shoots that are as extreme and compelling as the as the activities themselves. The firm, based in Crested Butte, Colo., broke out in 1992 with a 15-minute film called “Nachos and Fear” that rewrote action sport film genre and placed MSP firmly in the vanguard of filmmaking throughout the world. Skiing, snowboarding, wakeboarding, kayaking, motocross, mountain climbing; as the old song says, “Ain’t no mountain high, ain’t no valley low, ain’t no river wide enough” to keep MSP from getting to the action so thoroughly that just watching their work has become an action sport in itself. In the ensuing years, MSP has produced 21 films, won Powder Magazine’s “Movie of the Year” award five times, was nominated for two Emmys in 2006 and 2007 for Outstanding Cinematography, and has branched out into producing a breathtaking HDTV television series “Focused,” focused on extreme sports. The company also provides vivid stock video and film from its renowned library and has worked on advertising and commercial projects for such giants as Nissan, Budweiser, MTV, Nike, Subura and many other tops clients.
Matchstick Productions came to Unleaded Software to create a new web site identity that would display the compelling and cutting-edge nature of the company, as well as to launch a dynamic platform for displaying its filmmaking prowess, keeping fans up on its film premiers around the world and attracting new fans, as well as to sell, via the web, its videos and many other related projects.
Solutions Offered
Unleaded Software’s team of designers and web developers looked at the centerpiece MSP business, film and video production, as the core challenge, creating an active video presentation center and player within the site. Utilizing the integration of the Expression Engine content management system, which allows MSP personnel the ability to post and manage the site’s video content, Unleaded Software also developed text links to accompany the videos to create a dynamic Search Engine Optimization-friendly environment that at once informs site visitors and broadens the MSP reach with Internet search engines worldwide. In addition, high-level SEO techniques – keywords, text blocks, link-building, press releases and blogs -- were utilized throughout the site to further the SEO reach for MSP. Moreover, MSP required an online shopping cart solution to sell its DVDs, and a variety of action sport-themed apparel and gear, and Unleaded Software employed its status as a Magento Commerce Professional Partner to integrate the #1 e-commerce platform, Magento, seamlessly into the MSP site’s visual and technical architecture.