Services

// SERVICES & PRODUCTS

Web Design / Web Development / Hosting

Unleaded Software, a Denver-based design agency, specializes in delivering experience driven website design. Our design-oriented marketing is what you'd call highly conscious, in tune with your business objectives. Fuel your brand with Unleaded Software for maximum performance:

Identity / Print / Trade Shows / Large Format

Looking to kick your brand into high gear? Unleaded Software can provide expert, cost-effective, yet visually stunning design services. From billboards to brochures, Unleaded Software is your one-stop resource for a consistent visual image that is consistent and impactful for your marketing materials.

Video Production / Video Editing

Video occupies a greater segment of the overall marketing budget as each month goes by. Rely on Unleaded Software for your video production services from conception to completion, Our broadcast level video production capabilities will make you look like the pro you are.

 
 

Case Studies

// CASE STUDY: Tool King

www.toolking.com

ToolKing

Description

Tool King is a premier Internet tool retailer -- and in fact a premier Internet retailer no matter what the category: www.toolking.com ranks in the TOP 50 of all internet retail sites by the industry trade publication Internet Retailer. The website features more than 200 top tool brands, with thousands of power tools, cordless tools, air tools and even basic tools, and caters to everyone from professionals in every tool-driven craft to do-it-yourselfers and the occasional handyman. Plus, Tool King not only carries new tools, it also features a full line of Guaranteed Factory Reconditioned tools for up to 75% off of new tool prices. The company also has one physical retail location, at its Lakewood, Colo. headquarters, using the store and its facilities not only to manage and maximize inventory levels, but also to keep a hands-on approach to what real tool workmen, the pro and DIY-er alike, are looking for in tools to handle any job. So make no mistake: Tool King is premier Internet tool retailer and gets the web, but it is at its heart a tool retailer and completely understands what real tool users want and need.

Solutions Offered

The Tool King website re-engineered by Unleaded Software is a marvelous example of our firm’s expertise in applying Magento Commerce e-commerce solutions to a vibrant and dynamic online shopping environment. Tool King has been a leading Internet tool retailer for years, but its existing e-commerce shopping cart technology had become dated and cumbersome. The company turned to Unleaded Software – the region’s only Magento Commerce Professional Partner and among only a handful of recognized expert-level Magento developers worldwide – to take its website to another level.

Unleaded Software designers gave the website a fresh new look while retaining all of the branding built up over time, but it was on the development level where the new solution really shines. We took the Magento Commerce Enterprise solution software – the best e-commerce shopping cart technology on the planet – and incorporated a high level of customization in both the look and function of the program. As part of the integration, we added on a new version of Microsoft Dynamic Great Plains, an enterprise-level accounting solution, using E-Bridge Software, which made the entire accounting, processing and administration of the commerce site much more robust. Together these solutions were integrated with the inventory control and accounting systems of the physical retail location, and the whole new package greatly elevated the user experience and the administration of the website. Shoppers now have a greater ability to inspect and investigate the tool products they are interested in purchasing, and the selection and check-out procedures have been streamlined to make the experience a pleasant one. On the admin side, the new solution engineered by Unleaded Software enables Tool King to greatly reduce its workload to accomplish such common tasks as adding, deleting and upgrading inventory, accounting functions, shipping, returns, and customer service.

The Tool King website is a high-availability/high-volume website retail store requiring a platform to manage sales and growth now and into the future. They turned to Unleaded Software for a best-of-breed solution and are now poised to maintain their status as a TOP 50 Internet retailer for many years to come.

// CASE STUDY: CHERRYCREEK NORTH

www.cherrycreeknorth.com

Description

Cherry Creek North is 16-block shopping and dining neighborhood inhabited by 320 galleries, boutiques, restaurants, salons and spas. The largest district of independently owned businesses in the region aims to get the word out on all they offer.

Solutions Offered

Cherry Creek North couture calls for a custom high-fashion design and an elegant website. Unleaded Software created hybrid site with elements of flash to showcase photographs and HTML allowing indexability by the search engines. A mobile version of the site provides an optimized browsing experience. A merchant side of the site was developed to enhance communications to merchants, and allow merchants the ability to configure their profile page. The entire site is managed by the Expression Engine content management system. The Unleaded Group also writes and distributes the electronic newsletter on all the events and happenings in Cherry Creek North.

// CASE STUDY: BAJA VACATIONS

www.bajavacations.com

Description

Two premier Los Cabos, Mexico beachfront vacation destinations—Tortuga Bay and Las Mañanitas— Provide villas and condominium rentals. Onsite concierge staff offers personal assistance with any detail, group event or wedding, ensuring that your trip is memorable and carefree.

Solutions Offered

A bigger market share of the tighter-than-ever-discretionary-dollar is captured by this highly optimized hybrid-build website. Unleaded’s development team uses flash (images refreshing on the web page) to convey the experience of the sand between your toes and the epiphany inherent in experiencing the annual turtle release. By the same token, the html backbone is what search engines work off of, attracting exponential visitors to www.bajavacations.com when they plug in “Mexico” or “Cabo” in their hunt for a perfect stay.

Bed-linen thread counts, five stars and five diamonds used in ranking hotels and culinary arts have nothing on the number of google hits a website with this level of SEO depth can deliver. Get there. Wear sunscreen.

// CASE STUDY: MATCHSTICK PRODUCTIONS

www.skimovie.com

Description

MSP – Matchstick Productions – is one of the most innovative filmmakers on earth, specializing in ski, snowboarding and action sport shoots that are as extreme and compelling as the as the activities themselves. The firm, based in Crested Butte, Colo., broke out in 1992 with a 15-minute film called “Nachos and Fear” that rewrote action sport film genre and placed MSP firmly in the vanguard of filmmaking throughout the world. Skiing, snowboarding, wakeboarding, kayaking, motocross, mountain climbing; as the old song says, “Ain’t no mountain high, ain’t no valley low, ain’t no river wide enough” to keep MSP from getting to the action so thoroughly that just watching their work has become an action sport in itself. In the ensuing years, MSP has produced 21 films, won Powder Magazine’s “Movie of the Year” award five times, was nominated for two Emmys in 2006 and 2007 for Outstanding Cinematography, and has branched out into producing a breathtaking HDTV television series “Focused,” focused on extreme sports. The company also provides vivid stock video and film from its renowned library and has worked on advertising and commercial projects for such giants as Nissan, Budweiser, MTV, Nike, Subura and many other tops clients.

Matchstick Productions came to Unleaded Software to create a new web site identity that would display the compelling and cutting-edge nature of the company, as well as to launch a dynamic platform for displaying its filmmaking prowess, keeping fans up on its film premiers around the world and attracting new fans, as well as to sell, via the web, its videos and many other related projects.

Solutions Offered

Unleaded Software’s team of designers and web developers looked at the centerpiece MSP business, film and video production, as the core challenge, creating an active video presentation center and player within the site. Utilizing the integration of the Expression Engine content management system, which allows MSP personnel the ability to post and manage the site’s video content, Unleaded Software also developed text links to accompany the videos to create a dynamic Search Engine Optimization-friendly environment that at once informs site visitors and broadens the MSP reach with Internet search engines worldwide. In addition, high-level SEO techniques – keywords, text blocks, link-building, press releases and blogs -- were utilized throughout the site to further the SEO reach for MSP. Moreover, MSP required an online shopping cart solution to sell its DVDs, and a variety of action sport-themed apparel and gear, and Unleaded Software employed its status as a Magento Commerce Professional Partner to integrate the #1 e-commerce platform, Magento, seamlessly into the MSP site’s visual and technical architecture.

 
 

// PARTIAL CLIENT LIST

 
 

Blog

// UNLEADED SOFTWARE MARKETING BLOG

 

Nancy Clark

copywriting, editing, productions

Setting the bar for marketing & productions in Denver, Colorado.

1.25
2010

Social Media—the new barometer of the times

I included in the circle of love…that being Obama’s inner circle of White House communications. That’s because I get daily updates via email from David Axelrod, White House Senior Advisor. How do I rate this first-hand news? I’m chalking it up to the letter of complaint I sent the President in July. Fed up with [...]

 
1.18
2010

Diversionary tactics

In a down economy, cost of service is a diversion. Actually, it’s bigger than a diversion; it becomes the entire topic. And it extends to every level of our life strategy. Where once we might not have given a second thought to planning ahead for Tuesday Burger Night ($4.95 off of the regular $8.95) offered [...]

 
 
 

// UNLEADED SOFTWARE DESIGN BLOG

 

Andrew Klein

creative director

Award-winning design in web, print, and all forms of new media.


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1.19
2010

Royal Penguin – Introduction Booklet

This is a booklet we made for Royal Penguin to send to their potential clients as an introductory piece about who they are, where they came from, and where they hope to go. Shown here is the cover and two of the inside spreads.

 
 
 

// UNLEADED SOFTWARE VIDEO BLOG

 

Michael Anderson

audio/video production & editing

Top-class production and editing. Streaming video, television, music videos, film.

2.2
2009

Rhinoplasty Procedure Video

A NOSE FOR NEWS Unleaded Productions wrapped a video this week of The Nose Guy performing surgery. The Nose Guy, as he’s known among his peers, is Dr. Jeffrey Raval, American Board Certified Facial Plastic Surgeon and Reconstructive Surgeon who specializes in rhinoplasty (nose jobs), especially revision rhinoplasty—surgery to correct a nose job that another doc [...]

 
12.17
2009

The Onion Video - Friendster

Internet Archaeologists Find Ruins Of ‘Friendster’ Civilization

 
 
 

// UNLEADED SOFTWARE WEB BLOG

 

Ian Kullhem

lead developer

Implementing best practices on the web to fuel your brand.

6.15
2009

Single Page Checkout Guest

[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] Step-by-step checkout using Magento walks customers through each step to minimize overwhelm. This shopping cart gives customers the option of creating an account with user name and passcode or bypassing that step to streamline the process. Customers [...]

 
6.15
2009

Single Page Checkout Customer

[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] Streamline checkout with a single page process that features step-by-step instructions that are easy to navigate. Customers walk through each step instead of experiencing overwhelm. Customers can edit their account details and are able to review the [...]

 
 
 

Case Studies

// CASE STUDY: MARCZYK FINE FOODS

www.marczykfinefoods.com

Description

Marczyk Fine Foods is a locally-owned full-service grocery. Pete and Paul Marczyk travel the globe to find the finest every-day items for their loyal neighborhood shoppers and hard-to-find specialty good for Denver foodies. Marczyk's desired a clean and functional website design to keep in touch with their clientele.

Solutions Offered

Unleaded Software employed a hybrid website design for Marczyk's featuring both flash and indexable html content. The website for Marczyk's also features a custom-themed blog so they can let everybody know what's new in the food world. Unleaded Software also designed and developed a custom email solution so their loyal clients always know what's going down at Marczyk's.

// CASE STUDY: WAGNER HOME SYSTEMS

www.whsdenver.com

Description

Wagner is a consumer electronics sales and installation company that specializes in custom installation with innovative ideas. Wager prides itself on exceptional customer service as well as an expanded knowledge base and wide array of products and services.

Solutions Offered

Unleaded Software created a design that combines the visually appealing images of Wagner's home theaters, audio and video products and clear information about other products and services. A frequently updated news section keeps customers up-to-date on the latest information.

 
 

// UNLEADED SOFTWARE

Unleaded Software, Inc.
2314 Broadway
Denver, CO 80205

Toll-free: 866.277.2973
Phone: 720.221.7126
Fax: 303.459.2938

info@unleadedsoftware.com

 

// UNLEADED FUELS GREEN THINKING

Unleaded Software Inc. is committed to protecting the Earth’s environment by reducing our carbon footprint and consumption of vital natural resources. Our facility is powered by solar energy, generating enough of the sun’s natural energy to supply the neighboring power grid. We practice green habits in our business policies and procedures.

Beanstalk Solar Hosting
We are members of DesignCanChange.org, supporters of green initiatives at every level.