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New Addition to Unleaded Sales Division Initiates Different Approach

Guy Frizell joins Unleaded Group delivering a different sales approach


Guy Frizell   


Guy Frizell joined Unleaded Software Inc. as Business Development Executive in March, introducing his refreshing style of relationship selling to the web design and development industry: confidence.

“In this post-modern age, sales is impressing upon the right person a command of a service or product after you've secured their confidence,” said Frizell. “Contrary to what most people intuit, it’s the relationship that ultimately cradles the sale. Now, that may seem straightforward and fairly simple, but don’t be fooled because it is a greatly sought-after skill.”

“We’re pleased to have Guy Frizell bring his respected skills to our operations,” said Jarod Clark, president of Unleaded Software, headquartered at the convergence of the Baseball District and Rino Districts in Denver, Colorado. “At this point in our maturity as one of the first and leading internet development companies in Denver, we recognize the importance of long-term customer relationships. It’s one of the reasons we have thrived. Guy exemplifies that as he interacts with customers.”

Prior to joining Unleaded, Frizell was Director of Business Development for PlaceWise Media (formerly Mallfinder Network), for 10 years. PlaceWise Media is a full service digital marketing company with an emphasis on the shopping center industry providing website hosting and management, social media marketing and support, branded content, mobile optimized websites and applications, web analytics, website design services and online display advertising via third party digital service providers. There he led the initiative to grow business, succeeding in increasing the client count from five to 600+ customers.

“When you sit at the heart of an opportunity which largely enriches your company, every day is Friday,” Frizell said. “Sales is not for the overly sensitive or faint of heart. The cold call is not dead, but what is dead is the sound, delivery and century-old routine of a cold call. Sales transforms organizations; indeed what else is there?”

At Unleaded, Frizell focuses on sales in multiple arenas: ecommerce sites for architectural designers, distinctive design accessories, cannabis retailers and more.He is a graduate of San Francisco University with a B.A. in English, where he also earned his masters’ degree in Interdisciplinary Humanities.

Unleaded Software Inc. has been building websites since 1996 and today concentrates on Magento platform sites built by Magento-certified developers and other team members. Unleaded has developed a proprietary hybrid of Magento and ExpressionEngine (a content managed web platform.) The firm has been incorporated since 2004 and prior to that was a sole proprietorship. Clients hail from all market sectors and Unleaded offers website hosting, post-launch optimization and SEO services, branding, print design along with web development, design and programming.

For information contact:
Guy M. Frizell
Business Development Executive
Unleaded Software, Inc.
O: 720-221-7126 x 234

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