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How Shopify and Uber are changing the world – and how we can help you be a part of it

BREAKING NEWS—RETAIL IS OVER

Dateline April 18, 2018. Today’s headlines are not necessarily surprising but rather confirmation of what we already knew.

SHOPIFY—the new retail platform of preference

For years, the single shopping cart solution recommended by Unleaded was the Magento platform. But that’s in the past.

GONE WRONG

Some things do stay the same. Take for instance Zack Urlocker’s report in 2012 published in Forbes.com identifying the best and worst market sectors by customer satisfaction.

A Story worth Reading

Google loves fresh copy. So much so that this dominant search engine ranks websites with authentic new verbiage higher than those without. It’s why websites have blogs.

Yash Savalia Earns Dual Magento Certification

In his Quora online bio, Yash Savalia refers to himself as an “Average man and proud of it.” His achievement on Dec. 23, 2016, earning the Dual Magento Certification Status, is anything but average.

Unleaded Founder Earns MBA

Jarod Clark, Founder and President of Unleaded Software Inc., received his MBA degree Dec. 17, 2016 from the Business School at the University of Colorado Denver.

Daniel Weiss Joins Unleaded

For most of 2016, no one in the Denver office of Unleaded Software had heard of Daniel Weiss. He was 14 hours and 955 miles removed,working at Hickory Point Bank & Trust in Decatur, Ill.

Ryan Tuggle Joins Unleaded Software

Ryan Tuggle learned customer service at the topmost hotel in Denver…the Four Seasons. He spent three years as a reservation agent in the most challenging of industries—hospitality.

Make “Gray November” Work for You

Retailers and e-commerce websites are all gearing up for the fourth quarter of the sales year with a barrage of sales just in time for the holidays.

What is a DDoS Hack?

While browsing the Web and clicking from site to site, every now and then you will run into a web page that is down. With one quick click,you are usually back on the web and looking for the next page.

Ways to Improve the Digital Gift Giving Experience

As the holiday season approaches, and we vie for who, what and where for gift giving, we are seeing a new trend in the digital gift card offerings.

Android Prioritized Over iOS by Developers?

As of 2016, the Android OS has been prioritized over iOS by a slim margin, but prioritizednonetheless. In fact, 47% of developers consider Android to be the most important,

Better Web Design – A Starter Checklist

If you are a small business owner with the desire to create your own website to represent your products and services on the Internet, then there are some things you should know before you get started.

Post-Possum Update: How Local Brick and Mortar Businesses Can Beat the Competition

Possum has been launched, the algorithm is in full effect and search results are starting to reflect the change. As a local business, this can mean good news if you are playing your cards right.

Is Your Website Breaking the Law? The Getty Images Case

Most people know that copyright law applies to web content as well as traditional publications, but what if a reputable source is the culprit?

RJMetrics Acquired By Magento

If you have a website built on Magento, you already know that you have a website built on a leading e-commerce platform. As of August 1, 2016.

Possum: Google’s Latest Local Search Algorithm Update

Google just released Possum, their latest local search algorithm update. What does this mean for you, as a business with a digital presence? We’ll break it down.

Jerit Sciorra Named Account Manager at Unleaded Software, Inc.

New Jersey-born Jerit Sciorra joined Unleaded Group as an Account Manager|Project Manager in October, preferring the lifestyle in Colorado over that of the East Coast.

Web Design IS Fun and Games

Most people don’t think about it, but web design has a lot in common with game design. Crazy as it may sound, it’s true.

AI for Web Design? We’re still doing it the Old-Fashioned Way

Web design has certainly come a long way since the Internet’s introduction in the 1980s. Take a trip back with us to relive the highs and developments of the WWW over the past few decades...

Quick Tips to Improve Website Sales

You’ve got to be excited – your new e-commerce website is up and running! All of your products are aglow on their own pages, displaying perfectly and the phone is ringing off the hook. Right?

The “Hero” Image: Is it Still Grabbing Everyone’s Attention or Just Increasing Your Bounce Rate?

While it generally doesn’t come with a cape and mask, the hero image does have a lot of power when it’s harnessed correctly.

Columns and Cards – Website Design Trends Are Here to Stay

When it comes to website design, there are many opinions as to what works best and what the most user-friendly design is.

The Long Scroll - Ditching the “Fold” and Knowing When to Stop Scrolling

Most people aren’t aware that initial, early website designs were modeled after newspaper layouts. When someone says “above the fold”....

Enbar Averbukh Scores Magento Certification

Account Executive Enbar Averbukh scored her Magento Certification in August, boosting her to the ranks of Unleaded’s elite team of specialists knowledgeable in all facets...

The Hamburger Menu - Separating Fact from Fiction

Few people know this, but the famous hamburger icon has actually been around since the 80's. Just as leggings, Transformers, and Full House are making...

JPG, PNG or GIF – Which One Should You Use and When?

When it comes to image use on your website, within your blog or in your social media posts, the JPG, PNG, and GIF file formats are the most commonly used.

Web Architect Marc Neubauer Joins Unleaded

A DIYer at his core, Marc Neubauer fixes things. At home that means fixing just about anything. On the job as a programmer, Neubauer is a problem-solver.

What Do Common Browser Error Messages Mean?

At one time or another, no matter which browser you use, you have likely seen an error message. These messages are actually known as “HTTP Status Codes,” and are delivered to your browser...

Jason Roy Joins Unleaded Group in Denver

Jason Roy is all about physical fitness and organization…and web programming. The Denver native attended Metro and studied computer science.

Unleaded Software’s Distinctive Giant on Pokémon GO

The real world of website development and the virtual world of Pokémon intersected this past month in Denver’s Baseball District where it meets the Rino Art District.

New Addition to Unleaded Sales Division Initiates Different Approach

Guy Frizell joined Unleaded Software Inc. as Business Development Executive in March, introducing his refreshing style of relationship selling to the web design and development industry: confidence.

Akron Garden Boutique Selling Trollbeads Online

One of the rare online retailers authorized to sell Trollbeads in the United States using the words “Trollbeads” in its domain name...

The Importance of Encryption in E-Commerce Websites

What is Encryption? Encryption is the process of converting normal text (data) into “Cipher text.”

Tech Giants Seek Enhanced Email Protection with SMTP Strict Transport Security

In a day and age where hackers are attacking large-scale data storage at the retail, government and private sector levels on a regular basis...

Google Analytics 360 Suite Released

On March 15th of this year, Google launched a new suite of services designed to support enterprise marketers in an effort to help them better understand, and even better yet...

E-Commerce Growth is Boosting Industrial Markets

E-Commerce. Most of us don’t think about it on a regular basis, but it plays a part in our everyday lives and is only getting more prevalent.

Reduce Threat of Stolen Data with Magento Security Patches for Increased Protection

Magento is one of the most common and successful platforms for e-commerce websites.

Magento 2.0 is Here. Do You Need It?

The ecommerce world is all a-twitter about the long-anticipated release of Magento 2.0, and well, it should be.

The Convenience and Benefits of Service Level Agreements (SLAs)

Designing, building, and launching a website is an exciting and sometimes exhausting process, and when it finally hits the WWW, it’s time for celebration.

Branding Defines Ownership and Wins Audiences

BRANDING has its roots in the cattle days of the Old West. Ranchers made a seasonal ritual of literally burning their symbol of ownership into the hides of yearlings.

Clutch Recognizes Leading Denver, Miami, and Phoenix Web Design Firms

Clutch has published its first pages of research on web design companies located in Denver, Miami and Phoenix.

Unleaded Group: Recognized for our Work

Technology continues to overtake the economic system, impacting our lives and the livelihoods of cultures worldwide, making accessing information and products more convenient at every turn.

Google Changes Ad Display on Search Results Pages (SERPs)

You may have noticed fewer ads popping up on the right side of your Google searches lately on desktop computers. And more at the top of your search results.

Google Core Algorithm Updates Underway

Looks like Google is making 2016 the Year of Change.

Faster Sites Improve User Experience and Lead to More Sales

Let’s face it, internet users are impatient. In fact, one study suggests that a single second in loading time could cost a big seller like Amazon billions of dollars each year.

Which Magento Version is Right for Your eCommerce Site?

For years, Magento® has been the preferred platform for building medium- to high-volume eCommerce websites.

Honey Traps, Polymorphs and the Future of Online Security

You doubtlessly have antivirus software running behind a firewall, but really how safe is your company server?

Wish You Were Here…Send Money

The first time I got an email from my son “reminding” me to wire funds, I thought it peculiar. As it happens, our desks are only 30 feet apart.

Remarketing Done Right —The Smart Way to Leverage Your Marketing Dollars

You put a lot of time and effort into getting shoppers to your website, so don’t waste that investment by letting them slip anonymously away into cyberspace.

Prepare Your Website for Last-Minute Valentine’s Day Sales

Valentine’s Day is right around the corner, and it’s the last big gift-giving day until Mother’s Day, nearly three months away.

Designing Forms to Convert Visitors

You’ve done a lot of work and spent a lot of money to draw shoppers to your site and convince them to buy from you.

Ideas to Boost Post-Holiday Sales

The first quarter of the year can be dreary time for many retailers.

Will Shipping Rate Hikes Hurt E-Commerce Businesses?

In order to get a competitive edge during the holidays, many online retailers lowered or even eliminated the threshold for free shipping and free returns.

What’s Ahead for E-Commerce Development in 2016?

2015 was a busy year for web development as both technicians and designers focused on bringing style and functionality to cross-platform websites.

Google Drops Services as New Year Begins

Google has announced it will not be offering Google Code and Google Maps Engine (GME) services after January 29, 2016, and that Songza will be merged into Google Play Music on January 31.

Microsoft Abandons Old Internet Explorers

After January 12, 2016, Microsoft will no longer provide security updates or technical support for older versions of Internet Explorer.

The Year in Web Design and Development

To say 2015 was a big year for web development and design would be an understatement.

New Year’s Resolutions From Our Web Developers & Designers

The world seems to change faster every year, and nowhere is this more evident than in the world of ecommerce design and development.

Avoid Holiday Phishing Scams

‘Tis the season to be jolly, but it’s hard to be merry if you’re trying to rebuild your computer files or your credit as the result of a malicious attack from the dark side of the internet.

Online Sales Soar while Brick-and-Mortar Stores Crumble

Black Friday shoppers stayed away from stores to the tune of over $1 billion as online sales soared to historic highs.

Unleaded Delivers Reliable, On-Time Performance for the Holidays

With online shopping already setting seasonal records, your choice of a hosting service for your website is more important than ever.

Build the Perfect “About Us” Page

People like to know who they’re dealing with, and in the world of e-commerce, the place they’re most likely to visit for that information is your website’s “About Us” page.

Blogging for Business - Why it Matters and How to Do it Right

Blogs began as a way for individuals to get their two-cents’ worth out in the wild and wooly internet world.

DIY Websites: Are They Worth the Risk?

Deciding whether to tackle building a website yourself starts well before choosing a platform to build it with.

Watch for These 2015 Online Holiday Shopping Trends

Lead, follow, or get out of the way. How many times have you heard that?

Pay the Hackers: the Surprising Solution to Ransomware Attacks

We can’t think of a single cop show or movie in which the FBI tells the kidnap victim to pay the ransom and move on with their life.

Web Design Ideas for the Holidays

Stroll through the mall or a shopping area this time of year and you’ll see store windows decked in holiday themes.

Gift Certificates for the 21st Century

A century ago—pre-2000, that is—gift certificates were low-tech relics, pieces of paper bought by unimaginative shoppers for people they didn’t know that much about.

5 Ways to Boost Your E-Commerce Traffic

It seems like everyone is on the internet, so how do you make your site stand out in the crowd?

E-Commerce Strategy for the Holiday Season

Halloween ignites the kickoff of the holiday retail season. Will your business be ready for the onslaught of shoppers?

User-Generated Content Done Right

The best spokesperson for your business is a satisfied customer. But if you’re doing business on the internet, how do you let a prospect in Petaluma know a customer in Canarsie loves you?

SSL – Do You Need It?

SSL (secure sockets layer) is a process for connecting a customer’s browser to a site’s server by a “handshake” that links sets of encrypted data to establish a secure connection and encrypt the data

Heat Maps and User Experience

Did you know your website has hot spots? They’re the places users engage with your site the most, and where they’re located is important.

Here Come the Holidays - Is Your E-Commerce Site Ready?

According to eMarketer Daily Newsletter, online holiday sales are expected to grow 13.9% this year, topping $79 billion.

Craft - Unleaded’s New, Intuitive Content Management System

As part of our commitment to leading the field in e-commerce solutions, the Unleaded Group is always expanding its offerings.

Custom Website Design vs. Template: Which Is Right for Your Site?

Custom website design is a dynamic way to help your company attract attention and viewers to its site, boosting sales and creating buzz about what makes your business special.

Keep Your Web Design and Development Under One Roof for Best Success

You don’t buy your right shoes at one store and the left at another. That would be silly.

WordPress: To Use or Not To Use?

WordPress started as a simple open-source platform for bloggers who didn’t have the technical knowledge or desire to build their own blog sites.

Protect Your Customers and Staff From Hack Attacks

Online security breaches aren’t just concerns for businesses doing transactions on the internet.

6 Web Design Tips for Small Business Success

Earlier this year, Google changed the way business is done on the internet. In April, they introduced a “mobile friendly” search process that ranks sites based on the device being used for searching.

Why We Can’t Measure Online Traffic Precisely

Ever wonder why certain ads pop up on your desktop but not on your tablet? Or on your tablet but not your phone?

Boost Your ROI With These Simple Steps

Your pay-per-click (PPC) budget should be a priority in your marketing investment. Are you getting the return you expected?

Unleaded Adds Horsepower to Magento e-Commerce Sites

From beta testing its first release in 2007, the Unleaded Group has refined the power of Magento™ E-commerce software to build over 300 of the most dynamic online storefronts online today.

nFusion Adds Dynamic Pricing to eCommerce Sites

Got coin? Unleaded Software Inc. has a website pricing solution specific to the precious metals space where the market price for gold changes every second.

Put the Brakes on Shopping Cart Abandonment

Online sellers are spending millions of dollars to attract shoppers to their websites only to watch them walk away from billions of dollars in purchases.

Open the Window

Wednesday, July 29, 2015 is Windows 10 release day

Unleaded Group Releases New Responsive Website Showcasing Capabilities

To highlight its expanded capabilities and growth, the Unleaded Group launched its own new website in June.

Unleaded Gets Gold Star from BBB

The Unleaded Group has received a 2014 Gold Star Certificate from the Denver/Boulder Better Business Bureau.

The Right E-Commerce Platform for Your Business

Whether you’re ready to take the next step in e-commerce or are just getting started with a new venture, choosing the right platform to present yourself on can be a make-or-break proposition.

2015 Web Design Trends

TRENDING today in the ever-changing web world

Get Proactive: Cybersecurity Can Save Your Business

Before you close up for the night, you put your cash in the safe, turn on the lock your doors, alarm system and make sure the security lights are on and working.

Go Mobile or Go Home

Early last year, a seismic event occurred in U.S. internet use. For the first time, people spent more time accessing the internet on mobile devices than on desktop computers.

Holistic Online Marketing—What it is and Why it’s Important to Your Success

As search engine dynamics change to reflect today’s online marketplace, a carefully integrated approach to internet marketing is more important than ever.

Why Mapping Your Magento Attributes to the Google Shopping Marketplace Specs Makes Sense

For first-time ecommerce retailers there is nothing more intimidating then the setup of the attribute set for your products.

Will Google be the Next Amazon?

Here at the Unleaded Group, we’re constantly watching the latest trends in e-commerce in order to keep our clients at the leading edge of online marketing.

Adwords Certified

Leon Averbukh, Optimization Professional at Unleaded Software Inc., earned his Google AdWords Certification in December.

6 Great Ways to Improve Your Conversion Rate

Good marketing and SEO will drive customers to your website, but what can you do to get them to buy once they’re there?

Recent Trends in E-Commerce User Experience (UX)

As e-commerce continues to grow and evolve, industry experts constantly look at ways to improve its effectiveness.