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Alligator Performance

About The Client

Alligator Performance provides aftermarket performance parts and accessories for Diesel trucks.

Key Features

  • Magento Enterprise
  • ExpressionEngine
  • Vehicle Finder

Project Description

In selling automotive accessories, the Alligator Performance website helps match customers up with parts specified for their vehicle using the YMM functionality that provides filtering by vehicle, year, make, model. Advanced navigation provides an intuitive organization and presentation of the products and categories.   Visual cues help to guide customers to the right information within the site.  Instant search support helps to present a curated subset of matching products in an easy-to-digest interface.

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