Content management systems give you the wheel to steer your web presence.
EMPOWER YOUR SITE WITH INTERACTIVITY TO ENGAGE CUSTOMERS AND CONVERT VISITORS INTO CUSTOMERS.
Interactivity customizes the web experience to each visitor, enhancing customer satisfaction and increasing conversion rates and ROI.
Static cling, static TV reception, static websites - no one likes static. Accelerate the process of updating your website by using a Content Management System (CMS). The way web results are advancing, it's essential to stay dynamic; after all, evolution is human nature. We give you click-by-click control of your site so you can update it quickly and easily and you never have to risk being passe.
OUR ROOTS IN CMS
When Unleaded Software was founded back in the 1990s as a website design and development solution, we realized quickly that our clients required a content management system so that, after launching on the web, they would be able to manage, change and expand their own content to keep up with the latest conditions. A Content Management System (CMS) is the heart and soul of any vibrant website, allowing the website owner the ability to update, change, monitor and analyze the content and usage of their website. While there were software programs available for this purpose in the early days of web development, Unleaded’s team of programmers decided to create their own, custom CMS solution to handle the demands of the day. We called it Octane CMS, and it served us and our clients valiantly for a number of years.
But we know quality when we see it. We’re web designers, developers and programmers by trade, not software engineers, so when we came across the most outstanding CMS software on the market – ExpressionEngine – we rapidly began to integrate it into our custom website design process, and we have never looked back. ExpressionEngine was not only the best CMS available anywhere when it was introduced some 10 years ago, constant updating by the ExpressionEngine team has kept this the gold standard for best practices in website CMS.
Now, after integrating ExpressionEngine into hundreds of custom website developments, Unleaded Software is a proud member of the EE Professionals Network, a certified network of graphic designers, programmers, flash developers, business consultants, and web developers who have met the exacting standards set by the EE team.
Unleaded Software utilizes ExpressionEngine in its website development work because right off the shelf we get an amazing array of functionality to deliver to our clients at a fraction of the cost of a custom CMS. Plus, EE integrates seamlessly into our custom designs, giving our clients all the EE functionality in a custom framework that allows each client to operate within their our brand standards and visual language. Indeed, for our customers requiring e-commerce solutions, we integrate another amazing program into our work, Magento Commerce, and these two programs work together perfectly in tandem to deliver powerful e-commerce and CMS, elevating brand and owner control of the environment.
Content management is critically important because the web is, at base, a community where the flow of communications, ideas, “fans and followers,” forums, blogs, threads, member groups, and Q&As undergo constant, dynamic interaction. The most robust websites manage site content and internal and external change to remain vibrant, robust – and high ranking in the search engines. The full array of features and benefits ExpressionEngine delivers to a website is too extensive to list here, but the powerful highlights include:
A website built on a CMS is more interactive and effective than a standard site. It offers an outlet to publish anything instantly. Visual editing capabilities in a WYSIWYG (What You See Is What You Get) format. No knowledge of html necessary.
Engage your customers with ExpressionEngine, using its ability to create a site that engages its viewers with Comments, Forums, Sharing, Community Driven areas. Ask about Unleaded’s options for integration of chat.
Pixel Perfect Design
Many CMS solutions can be restrictive and the net result is that many websites end up looking the same. In the hands of our skilled development team, a site that uses ExpressionEngine will adhere to the pixel perfect design.
ExpressionEngine supports purposed templates for each type of information within your site, allowing Events to be shown in a specific template, and blog postings to be displayed in a different template.
MLS Search Tool Integration
For the real estate vertical, Unleaded Software’s MLS solution will extract daily the information from the local MLS and move that information to the company website allowing for quick searching.
Custom Search Engine Integration
From real time in-line searching, to finding the nearest location to your current address. Unleaded’s toolkit of search engine techniques can leverage the information stored in ExpressionEngine, allowing your visitors to search and filter that information in a variety of ways.
Video Player Solution
An SEO-friendly video player solution that supports a best-of-breed toolkit -- including multiple channels, SEO-friendly URLs, Social Sharing, embeddable, inner-site searching, podcast support -- allows Unleaded customers to present exciting, cutting-edge video content on their websites, while at the same time maintaining full SEO impact to drive searchers to the site.
Integration with Magento Commerce
Get the best of both worlds leveraging ExpressionEngine for non-store content and Magento for store content. Our module consolidates the login systems so that a user can login once and be logged into both systems. It also allows for sharing of information on any page of the site.
ExpressionEngine is a flexible, feature-rich content management system that empowers thousands of individuals, organizations and companies around the world to easily manage their website. If you're tired of the limitations of your current CMS then take ExpressionEngine for a spin – and let Unleaded Software be your expert guide, your professional partner.
We know the ins and outs of ExpressionEngine and we’re experts at web design, development and integration, ensuring that your website is state-of-the-art today and well into the future. Our team of specialists covers every base from superior graphic design and best practices development, to outstanding content writing and Search Engine Optimization – and we know CMS. That’s why we recommend ExpressionEngine: We’ll put the power of the web into your hands.
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