Trouts Fly Fishing

Retail fly fishing outfitters with guided tours and river information

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Project Highlights

Showcase Feature

River and Guide Reports

Providing a helpful resource for fly fishers state-wide, these regularly updated reports can help plan your fishing trip and know what conditions are like. Custom reports from guides also give you expert opinions on what it’s actually like to fish at a particular location.

Regularly updated river conditions from USGS and DWR APIs

Up to date weather information from OpenWeatherMap APIs

Rich Resource Center

Education resources and in-store events provide tons of content for fly fishers of all levels of experience, from novice to expert.

Built on a hybrid architecture, the content sections are built with complex flexible layouts

Rich content sections provide great benefits for search indexing and optimization

Success Stories

Improved Sales Performance

Since the launch of their Shopify store, Trouts Fly Fishing’s online sales have doubled!


Feedback from the client

"Trouts Fly Fishing has been a client of Unleaded for our website and eCommerce needs since 2005. When we delved into the world of eCommerce in 2009, we adopted a Magento platform based off of the guidance of our team at Unleaded. We continued to use this platform on other iterations of our website, and were always content with the end product.

Due to Magento 1.0 expiration, we were forced into working through a new website build to move into Magento 2.0. Thankfully our team at Unleaded was forward thinking, and realized the many flaws that other merchants were experiencing with Magento 2.0, and encouraged us to look into a Shopify solution as an alternative.

The end result has been nothing but extraordinary, as we have seen both day-to-day efficiencies and overall conversions improve noticeably. Shopify has proved to be a tremendous step forward for our company, and from day 1 proved to be a profit driven solution. Without the team at Unleaded, we would be another unfortunate client stuck in the limitations of Magento.

It is also worth noting the amazing job Unleaded did with weaving our Shopify eCommerce solution with a powerful CMS that met our content needs. Being a Fly Fishing Outfitter, we do more than just sell product, and our website demanded a CMS platform that would allow us to effectively communicate with our users, and get them to the product and information they are seeking. The end product was was a website built on two platforms, but was so seamlessly built that the end user would never know. In the end, without the team at Unleaded we would be another unfortunate client stuck in the limitations of Magento."

- Tucker Ladd - Trouts Fly Fishing

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