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Unleaded Software’s Distinctive Giant on Pokémon GO

Web Development Firm Building at Center of Walking Game

The real world of website development and the virtual world of Pokémon intersected this past month in Denver’s Baseball District where it meets the Rino Art District. The Giant painted on the wall of Unleaded Software’s headquarters is one of the featured stops on the new release of Pokémon GO.

Designed to inspire fans of gaming to get off the couch and literally move, Pokémon GO deploys images from real cities intended to inspire fans of electronic play to expand their worlds to actually participate in seeing the real thing.

Unleaded Software Inc. first painted the Giant on its building facing the three-way intersection of North Broadway, Park Avenue and Arapahoe Street in 2008 when the web design and development company launched its solar-powered hosting service The art is in reference to London’s Benjamin Tabart’s tale, “Jack Spriggins and the Enchanted Bean," dating back to 1734.

Built into the collective consciousness of the Americas and Europe, the Giant from Jack and the Magic Bean represents exponential organic reach, and the collective wings underneath the business goal of Software, AKA Unleaded Group, offers website hosting finely tuned to both the Magento and ExpressionEngine (Content Managed System) platforms.

“We’re honored to be part of the game,” said Jarod Clark, president of Unleaded Group. “We are drivers in the internet game, having been in the business of building websites long before most web dev companies in the Western States area. To be acknowledged as a worthy experience when Poke Hunting is the ultimate compliment.”

“Unleaded Group builds ecommerce websites using Magento and Magento Enterprise, plus the firm, nearing two decades of operations, developed a proprietary interface between Magento and ExpressionEngine that no other web development company has been able to replicate,” added Clark. “The combination of the two platforms allows content to support the most desirable shopping cart platform available on the marketplace today.”

Unleaded Group is located at 2314 N. Broadway, Denver, CO 80205. The award-winning website development company has offices in Denver, Colorado, and in Ahmedabad, India. In addition to the web design and development, Unleaded performs digital marketing and SEO services, PR services, branding, printing, video, social media and more.

Contact Unleaded at 720-221-7126 or email

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