Online Sales Soar while Brick-and-Mortar Stores Crumble
Black Friday shoppers stayed away from stores to the tune of over $1 billion as online sales soared to historic highs. Forsaking the crowds (and occasional violence), Americans spent over $2.7 billion online on Friday alone, a 14.3% increase over last year. Record Cyber Monday sales topped $3 billion, a 16% gain that exceeded all expectations.
Mobile Shopping Takes the Lead
The big winners were businesses that had invested in mobile sites. According to both IBM and Adobe, sales from mobile devices like smartphones and tablets topped online orders from desktop and laptop computers. Smartphones accounted for nearly 45% of total traffic, but tablet orders averaged $136, the most of any device.
These figures show the importance of having a mobile-friendly website for your business. Not only are shoppers flocking to mobile devices for shopping, but a majority of web searches now come from them, too. With Google and other search engines pushing mobile-friendly sites to the top of their rankings, businesses without them risk getting lost in the stampede.
The message is simple: you want to be where your customers are, and for most businesses, that’s on a mobile device.
Go Mobile for the Holidays with Unleaded
The Unleaded Group can help ensure your company site delivers all its potential during the busy holiday season and thrives year-round in a mobile environment. We have an award-winning Responsive Design team that will make your mobile site user-friendly and content-rich to drive up its rankings. Our SEO and Content Management specialists will make sure your site drives revenue gains with our exclusive Agile Marketing techniques.
Mobile devices are the future of e-commerce. Why wait to take the lead? The Unleaded Group is a global leader in high-performance e-commerce web development. We’re happy to send you a free quote for designing and hosting a site that does the job you need, so connect with us today.