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Business Strategy

First to market is the #1 principal of the internet. It’s nothing new. When American Pharaoh hit the wire at the Belmont Stakes this year, he became the 12th horse in history to win the Triple Crown. There’d been a 28-year span since the last winner.

In 1969, ARPAnet delivered its first node-to-node communication from one computer to another and it took another 23 years before Congress decided that the Web could be used for commercial purposes. You could say that Bill Gates was first to hit the wire when he unveiled Microsoft Excel 1987.

American Pharaoh + Bill Gates = winners.

Build your brand is the #2 principal of the internet. Leaders—Silicon Valley Chiefs and Young Wall Street Turks—spend their careers betting on brands, bulls and bears. Katie Couric joined Yahoo (YHOO, Tech30), a year and a half ago as local News Anchor in a groundbreaking deal, and is renewing her contract now for a reported $10 million annually, up from $6 million before.

Couric got brand.

The #3 principal of good internet is never stop. Your website, like a boat or horse, eats when you sleep. It eats all the conversion strategy possible. And it has a voracious appetite. Your online presence needs your continued eblasts, tweets, Facebook posts, Adwords, new blogs. Sign up for your own YouTube channel. Add concentric circles of SEO and done right, you’re suddenly sticky.

When you come to Unleaded for a website, we build a business strategy specifically for your product/service.

We counsel you on the effect of specific colors, fonts, position of designs, inquiry forms, frequency of eblasts, and more. We have our finger on the pulse of what’s happening next in the internet.

The future is here and it’s called Responsive Sites—sites that seamlessly scale widthwise to fit the width of a desktop monitor, narrowing down to a tablet and getting as slim as a smart phone. With the majority of people using their mobile devices today to access the internet, responsive is the solution.

Contact Unleaded today for a site audit to identify modules that require upgrades, new functionality that if added to your site will improve its competitiveness, wholesale makeovers of your sites.

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