Search Engine Optimization
The Unleaded Group, through its chief unit Unleaded Software, specializes in the design and development of custom websites for organizations and businesses large and small. Unleaded believes in high-level web development, designing and building websites through tableless CSS, a sophisticated technique that eliminates unnecessary, and typical, imbedded extra coding and allows for a website to be ready for add-ons such as video players and top-notch blogs without rebuilding. Our websites are cutting-edge today and ready for whatever the web world develops tomorrow.
Unleaded Software takes the approach to Search Engine Optimization (SEO) that “organic” rankings are more desirable than those generated through Search Engine Marketing (SEM) strategies. SEO organic rankings are those generated by all of the SEO efforts – landing pages, page copy, page titles, keywords, meta title tags, descriptions, blogs, press releases, and link building – that push a site up higher on the pages and the rankings of completed searches. SEM is a measurement of pay-per-click advertising that one would pay to Google/Yahoo, et al, to be placed high in certain search criteria. Organic searches carry more cache and authority with internet users searching the web. Generally internet users know which listings are paid advertisements, and which are granted some measure of authority by the search engines based upon the popularity of the site.
While we can and do provide SEM services and consulting, our goal is to move clients’ web site efforts from a pay-per-click environment to a quality “organic” ranking as soon as possible. However, many companies have used SEM successfully over a period of time to generate the kind of sales leads and calls that generate business. We have many clients for whom these paid techniques are integral to their marketing efforts. We believe, however, that with the proper deployment of a full host of SEO organic techniques, these websites can be weaned off of SEM and produce even greater – and more authoritative – ranking results and sales success through organic SEO.
Almost all of our clients – new websites, revamped websites and SEO-only clients – stay with us on monthly maintenance contracts where each month we put in just a little more time honing the SEO, adding to blogs, building links, and generally keeping the site on the forefront of SEO effectiveness. New competition, changes in search-engine algorithms, new search engine entrants, and just new opportunities are constantly pushing the Internet forward, and it pays dividends to ensure a website stays up with the times.