UNLEADED SOFTWARE WINS PSIA and AASI WEBSITE and MAGAZINE BIDS
Denver’s award-winning website developer and SEO-industry leader Unleaded Software, Inc. is chosen to redesign the website and flagship publications of the Ski Industry Professionals
DENVER, CO — Unleaded Software, Inc. has been chosen from field of 10 companies to design the new website for the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI). Additionally, Unleaded Software will redesign the associations’ publications—slick magazines that go to the membership, a close-knit group of 28,000 full-time and part-time instructors dedicated to reaching the highest levels of performance within the snow sports industry.
“We’re honored to be chosen for this important and immense undertaking of redesigning the websites and magazines for PSIA and AASI,” said Unleaded Software president Jarod Clark. “The website and the magazines are PSIA’s and AASI’s window to the outside world and the cornerstone of their membership communications. As such, they should reflect positively and professionally on the associations. That’s a task we don’t take lightly, and we’re excited about this partnership.”
Located in the Ballpark Neighborhood of Lower Downtown Denver at 2314 Broadway, in a mid-century building refurbished with state-of-the-art technology, Unleaded Software’s background in multiple mediums played a factor in the association’s decision. Not only does Unleaded Software design and develop award-winning websites, but is a recognized leader in publication design and production—pivotal in the decision, according to Mark Dorsey, PSIA and AASI Executive Director.
“We’re eager to move forward with this project,” Dorsey said. “Aligning PSIA’s and AASI’s creativity and enthusiasm with the talent of Unleaded Software is a great fit. We gave Unleaded a tough assignment – to showcase the associations to its members and the public – and we look forward to the results.”
Unleaded Software’s marketing division also has more than 50 years of magazine writing, editing and publishing experience, which, according to Dorsey, which made the decision to go with Unleaded Software all that much clearer for PSIA and AASI. Unleaded Software, founded in 1996 in Denver, Colo., is a full-service web design and development agency that offers hosting for its clients among other services. It also specializes in Search Engine Optimization (SEO) and hybrid-built website design—proven strategies gaining wide visibility for clients’ websites. Unleaded Software’s affiliate enterprises—Unleaded Media and Blonde Productions Group—integrate the latest in video production for websites and produce award-winning editorial and PR, respectively.
PSIA and AASI are educational organizations of the nonprofit American Snowsports Education Association (ASEA), responsible for establishing certification standards for ski and snowboard instructors. The association develops education materials to be used as the core components of most ski and snowboard school training nationwide.
For information on Unleaded Software Inc., contact Michael Kirschbaum, Director of Strategic Solutions at mkirschbaum@unleadedsoftware.com or call 720-221-7126.
Unleaded Software Inc. is located at 2314 Broadway, Denver, CO 80205. Unleaded Media, LLC and Blonde Productions Group, Inc. as well as Trade Show Emporium, a trade show booth and accessory provider, and Octane Coffee, a mobile airstream coffee shop, share office space and ownership with Unleaded Software.