The Rundown:

Serious triathletes aren’t just looking for a wetsuit, they want THE wetsuit. The one that they know will fit, the one recommended by their club, the one worn by the world record holder for fastest swim while wearing a wetsuit. To that end, Xterra Wetsuits goes the distance to offer the planet’s most buoyant wetsuit in a customer-friendly fashion to customers all over the globe. For this reason, another of Xterra’s goals is to streamline the process in order to fulfill orders as efficiently as possible.

Solutions Offered:

Unleaded Software custom designed and integrated he professional edition of Magento Commerce with ExpressionEngine CMS to achieve a site that offers state-of-the-art technology and high quality aesthetic appeal.

This site helps you determine exactly what size you need through an interactive sizing tool that makes a recommendation based on your gender, height and weight. Advice for those between sizes and a downloadable size guide are also available.

Xterra Wetsuits has the ability to update their stores with unique products and pricing as well as localized currency per region. The functionality is built in for Xterra Wetsuits to have the option to either utilize set prices or convert prices based on exchange rates.

Xterra Wetsuits offers an affiliate program so that customers receive coupon codes and reward points are awarded to race leaders and triathlete club presidents upon referral. To achieve this, Unleaded leveraged and extended the SweetTooth affiliate program and paired it with Magento coupon code functionality.

Unleaded Software developed a module in-house that offered custom API integration with the ERP Xterra Wetsuits uses. This module allows Xterra Wetsuits to choose from the following two modes:

Send automatically—This mode filters out any items that must be filled at the brick and mortar store (for example, rentals and clearance items) and then automatically sends all orders to be filled from the warehouse to the ERP.

Review—All orders are set to pending so that each order can be individually reviewed to determine if the item needs to be fulfilled at the store or if it needs to be sent to the ERP. This is can better account for returns and save cost in ERP fees.

For orders sent to the warehouse, the module syncs order tracking information and updates the customer by email through Magento.
 

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