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Generally, the time you look up a bar or restaurant is about 5 minutes before you are scheduled to meet a friend there. The Tavern mobile site is easily accessible for bar hoppers to find a location, see specials and puruse the menu from the palm of their hand. GPS and click-to-call capabilities land the customer on the info they are looking for as quickly and directly as possible. 

Solutions Offered

The mobile site built by Unleaded Group lands directly on a page that allows you to use mobile GPS to "Use Current Location" or search by address, city or zip code to find a nearby location. Each of The Tavern locations has a unique atmosphere and offerings to suit its individual neighborhood crowd which is why we built a separate site for each location within this app.

When a user lands on the desired location, the listing of business hours apears alongside a highlighted call button that connects the user directly to the bar without having to even dial the phone number. On each location page the user can also get directions from their current location to The Tavern, view up-to-date specails and access the full menu. The menu is broken down into categories that are easily navigable and gluten free options are clearly highlighted with a GF symbol. 

Of course a dynamic social setting like The Tavern requires dynamic social media integration as well. From each location page, users can access the respective Twitter, Facebook and Foursquare pages. Burgeoning Twitpics, check-ins, likes and comments not only boost your customer's social cred but also virally markets The Tavern and expands The Tavern's reach on the web exponentially without requiring aditional work or advertising expense. 

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Don't show me practical flats when I'm after a sexy stilletto. Shoes4You is a Brazilian online shoestore that offers new kind of  personalized shopping experience. At first visit to the site, each potential consumer takes a quiz to indicate personal style preferences and voila a new closet of styles is delivered to each individual’s inbox monthly, complete with photos and fashion tips. Every pair of shoes is the same price ($99.99) including free shipping and free returns. Shoes4You gives the feel of an online personal shopper and it eradicates the anonymity of the Internet to bring a more intimate online shopping experience. Not only is this an exciting and innovative way to sell shoes, it is the most effective for ROI because it shows the customers what they want and saves them the time of sifting through styles that are out of stock in their size. 

Solutions Offered:

Unleaded Software developed a custom quiz module that is controlled in Magento to organize the customer’s personal style preferences by asking them to choose favorite destinations, brands, celebrities and looks.  Based on the results, customers are filtered into specific customer groups (for example classic, sexy or modern) and also grouped based on shoe size so each individual is matched with products in the correct size that meets their style profile. The products are then categorized into showrooms so each customer group sees the respective showroom at login. If the customer does not feel the collection suits them, they can take the quiz again to change their style profile.

Customers are automatically added to customer groups and Shoes4You only needs to update each showroom monthly. The showrooms are controlled by product categories. To update the showroom, the individual product simply needs to be placed into the category of the appropriate showroom. This way one pair of shoes could be in both the sexy and fashion categories and could also been in as many size subcategories as the product is carried in.

Additionally, social selling is an integral part of the Shoes4You website. Unleaded Software not only added the social media links but also added the ability for the site to directly interface with a Facebook app, which allows customers to recommend products to Facebook friends and each time they post a product review, it is posted to the individual’s Facebook wall.

The Shoes4You website creates a new shopping experience that is the future of e-commerce.  Unleaded Software president Jarod Clark said, “We created this effective way of segmenting customers to create a truly personalized experience and the flexibility of the Magento platform has allowed us to do so.”

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Pilates in the Pines helps clients reach their full potential and the purpose of the website is to open up this opportunity to as many people possible and to update them on available classes, equipment and fitness programs.

The Solution:

Unleaded Group designed and developed a svelt site for Pilates in the Pines that is user-friendly and informational, without excess. Because the site is built on the Content Management System (CMS) ExpressionEngine, it is very easy to add new classes and change fees as needed. Pilates in the Pines is also able to add new content pages promoting special offers and wellness programs.

The class calendar is the most important feature of the site and keeps clients coming back regularly. Websites with fresh content and repeat visitors rank higher in Google search results than their static counterparts.

Unleaded Group also added an email field to the site so that Pilates in the Pines regulars receive the latest news straight to their inbox. We also created a custom-themed email blast template for them so that their e-newsletters are consistent and branded.

Castle Pines is a tight-knit community and many of the Pilates in the Pines customers enjoy staying in touch with Pilates in the Pines and fellow customers. We created a custom Facebook page that's very likeable. 

Pilates in the Pines has specialized equipment that is above and beyond what is found in most local recreation centers and workout facilities. Stretching and strengthening GYROTONIC® equipment is the newest addition to Pilates in the Pines and it is designed to combine synchronized exercise with corresponding breathing patterns to enhance aerobic and cartdiovascular stimulation. Pilates in the Pines didn't want to simply tell their customers about it, they wanted to show them. Unleaded Group created a video to add to the site and to the Facebook page to demonstrate the equipment. If a photo is worh a thousand words, how many is a video worth?

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Serious triathletes aren’t just looking for a wetsuit, they want THE wetsuit. The one that they know will fit, the one recommended by their club, the one worn by the world record holder for fastest swim while wearing a wetsuit. To that end, Xterra Wetsuits goes the distance to offer the planet’s most buoyant wetsuit in a customer-friendly fashion to customers all over the globe. For this reason, another of Xterra’s goals is to streamline the process in order to fulfill orders as efficiently as possible.

Solutions Offered:

Unleaded Software custom designed and integrated he professional edition of Magento Commerce with ExpressionEngine CMS to achieve a site that offers state-of-the-art technology and high quality aesthetic appeal.

This site helps you determine exactly what size you need through an interactive sizing tool that makes a recommendation based on your gender, height and weight. Advice for those between sizes and a downloadable size guide are also available.

Xterra Wetsuits has the ability to update their stores with unique products and pricing as well as localized currency per region. The functionality is built in for Xterra Wetsuits to have the option to either utilize set prices or convert prices based on exchange rates.

Xterra Wetsuits offers an affiliate program so that customers receive coupon codes and reward points are awarded to race leaders and triathlete club presidents upon referral. To achieve this, Unleaded leveraged and extended the SweetTooth affiliate program and paired it with Magento coupon code functionality.

Unleaded Software developed a module in-house that offered custom API integration with the ERP Xterra Wetsuits uses. This module allows Xterra Wetsuits to choose from the following two modes:

Send automatically—This mode filters out any items that must be filled at the brick and mortar store (for example, rentals and clearance items) and then automatically sends all orders to be filled from the warehouse to the ERP.

Review—All orders are set to pending so that each order can be individually reviewed to determine if the item needs to be fulfilled at the store or if it needs to be sent to the ERP. This is can better account for returns and save cost in ERP fees.

For orders sent to the warehouse, the module syncs order tracking information and updates the customer by email through Magento.
 

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As one of Colorado’s most popular destinations, the Colorado Convention Center offers travelers the ability to quickly find a map and other location information including directions and where to park as well as to access details for the more than 400 events hosted there annually.

Solutions offered:

Unleaded Software formatted the Colorado Convention Center’s new ExpressionEngine site, complete with event calendar, for optimal navigation from the browser of a smart phone. Users can access the “Map It” function in just one click.

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Boulder Running Company is  a running store that goes the extra mile to find the best shoe for your unique foot and stride. They offer customers their special gait analysis, a process that includes taping your foot to determine your arches and watching you run or walk on a treadmill to see the motion of your foot. Their top goal is to provide support so you can avoid injury.

Solutions Offered

Unleaded Software built a custom online store using the shopping cart platform Magento Ecommerce so Boulder Running Company could effectively manage their own products available on their site. Unleaded also created a custom themed blog for their site so they can update customers on latest news, new products and offer tips on what to consider when buying shoes and sportswear. We also configured Magento to interface with their point of sale solution, Retail Pro to streamline the accounting process. Social media was integrated in order to provide a social shopping experience for consumers. Unleaded Software installed a module they built in-house that shows the purchaser how close they are to receiving free shipping just in case they needed a little justification to get that other pair of shoes they've been eyeing.

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Two premier Los Cabos, Mexico beachfront vacation destinations—Tortuga Bay and Las Mañanitas—Provide villas and condominium rentals. Onsite concierge staff offers personal assistance with any detail, group event or wedding, ensuring that your trip is memorable and carefree.

Solutions Offered

A bigger market share of the tighter-than-ever-discretionary-dollar is captured by this highly optimized hybrid-build website. Unleaded’s development team uses flash (images refreshing on the web page) to convey the experience of the sand between your toes and the epiphany inherent in experiencing the annual turtle release. By the same token, the html backbone is what search engines work off of, attracting exponential visitors to www.bajavacations.com when they plug in “Mexico” or “Cabo” in their hunt for a perfect stay. Bed-linen thread counts, five stars and five diamonds used in ranking hotels and culinary arts have nothing on the number of google hits a website with this level of SEO depth can deliver. Get there. Wear sunscreen.

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Craving Search is an Internet application that helps consumers find exactly what they are looking for in their area. It is designed so that when you enter the food item you crave and your zip code you will find the places near you with that specific menu item. The goal was to make it as user friendly as possible, including an advanced search feature.

Solutions Offered

Unleaded Software created an easy-to-search site that offers a range of options that fit exactly what the consumer is looking for. It was built using Expression Engine Content Management Service (CMS) so any time a new locale is discovered Craving Search can easily update the list. It also provides a forum for guests to log in and rate restaurants for other searchers to review and interact.

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Unleaded Software has clients throughout the world, but we are true to our Denver roots and we were particularly honored to be selected as the website design firm of the Colorado Convention Center. The Colorado Convention Center was designed in collaboration by architects and 100 professional meeting planners to create a state-of-the-art facility conducive to all types of events. The space hosts more than 400 events annually and is within walking distance of 8,000 hotel rooms, 300 restaurants, 9 theaters and shopping outlets, making it one of Colorado's most popular destinations. 

Solutions Offered

Unleaded Software built a custom theme that reflects the personality and professionalism of the Colorado Convention Center. The site is built on ExpressionEngine Content Management System (CMS) which allows the site to be updated quickly and easily anytime. This allows the site to offer a calendar of current events so visitors can plan ahead. The navigation is person-driven for maximum usability. Another feature of the site that is particularly helpful to event planners is the virtual floor plans so they can clearly envision their event in the specific space.

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Bowhunt America is a publication for serious bowhunters that answers the toughest questions in bowhunting and shares the latest tactics and equipment. Apparel, gifts and informational magazines, dvds and books are also available through their site. They aim to be the country's bowhunting authority.

Solution Offered

Unleaded software built a custom themed ExpressionEngine site for the Bowhunt America publication. Bowhunt America can quickly and easily update their content in order to stay on top of today's news. Unleaded also integrated this site with a Magento Ecommerce online store as a platform for Bowhunt America to offer their merchandise and informational aids available in an easy checkout process. Additionally, Bowhunt America wanted to provide advertisers a platform to reach their demographic so Unleaded installed an ad server module for publishers, advertisers and networks called Open X. 

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Scribbles is a Denver-based stationery and invitations store that carries products from more than 150 vendors so its customers can find exactly what they are looking for for any occasion. Scribbles understands event planning can be stressful, so they wanted a site that was as intuitive and user-friendly as possible to assure their customers they can be counted on.

The Solution

Unleaded Software began by creating a custom-themed Magento ecommerce website that matched the style and feel of the elegant products sold by Scribbles. To avoid losing any of the SEO value that was built up by popular products that Scribbles no longer carries, Unleaded employed its Disabled Product Redirect module. This module preserves the SEO value of the URLs of former products and redirects those pages to other specific products or to the home page as necessary. Additionally, they added our 404 Awareness module to quickly identify any broken links that may exist on the site so the appropriate action can be taken. Both add-ons are products of the Octane Toolkit of modules built in-house by Unleaded Software.

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Baja Properties is a real estate company with more than 24 years of business in the Los Cabos, Mexico real estate market. Baja Properties provides an experienced team of professionals that are both passionate about finding the perfect property and knowledgeable of how to do so. They aim to bring up-to-date information on available properties to visitors all over the world. 

The Solution

On a vacation real estate site, it is imperative the relevant property information is current so consumers can easily shop available properties. Unleaded Group built the site on the ExpressionEngine platform so this can be updated regularly. It is a custom-themed site with rotating photos of available properties on the home page and an interactive map of Los Cabos so those browsing from far away can get the lay of the land. Can't you smell the umbrella drinks from here?

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Trout’s Fly Fishing, the Rocky Mountain West’s premier fly fishing retailer and outfitter aimed to improve presentation and user experience to make online shopping of Trout’s extensive inventory of top-of-the-line fly fishing gear much easier. The new Trout’s Fly Fishing Shop Online section has been vastly expanded, with hundreds of fly rods, reels, waders and boots, flies, leaders and tippets, nets, fishing bags, fishing apparel and much more. The website serves as an important connection for fly fishermen throughout the country to stay on top of current trends, shop for fly fishing gear conveniently 24/7, plan fly fishing adventures and stay a part of the fly fishing community.

The Solution

Unleaded Software integrated the ecommerce software Magento with content management system (CMS) ExpressionEngine to create an effective custom online store and resource for fly fishing enthusiasts everywhere. Through the premier CMS, ExpressionEngine, Trout's has the ability to support the latest reports on fly fishing conditions for rivers, streams and lakes, gear reports from some of the country's top anglers, a frequently updated blog and a calendar of fishing celebrity appearances, gear demonstrations, classes and seminars through the shop's exclusive Angling University.  Magento Ecommerce offers the Trout’s website the ability to display many more products than similar software, track orders and order history and swiftly and conveniently handle secure payments and several shipping options.

Additionally, the site includes a live chat section for fishermen to share fishing experiences, discuss fishing topics and ask questions of the fly fishing community at large. It also provides an RSS feed and it is linked with such social networking sites as Facebook, Twitter and YouTube so Trout's and its customers can connect with the greater fishing community. 

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DwellStudio began in 1999 as Dwell Home Furnishings and has since achieved great success, establishing itself as the most innovative brand in the bedding market and a trusted name in the home furnishings industry. DwellStudio has grown to offer various lines of bedding, children and babies accessories as well as home furnishings, an expansion that required DwellStudio to take the typical e-commerce platform to a new level, allowing shoppers to customize their orders.

Solutions Offered

Unleaded Group built two custom modules to provide functionality never before seen on the Magento e-commerce platform. The site offers a custom color swatching tool that allows users to select their fabric choice and view how it will look on on the specific item. Dwell Studio customers also have the ability to design their own wallpaper to custom dimensions in their own pattern choice. Putting the visitor in the driver's seat is ideal for interior decorator hobbyists and professionals alike.

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Airwalk, the iconic brand of board-sport inspired shoes, apparel and accessories which leaped to fame in the 1980s behind such legendary skateboarders as Tony Hawk and Jason Lee, has launched a new website featuring throwback styles, limited-edition collections and athlete signature products available exclusively through www.Airwalk.com. “Airwalk fans asked us to offer more limited-edition styles, especially many of the most iconic sneakers from Airwalk’s history, and we listened. Our new online store and our incredible new website will deliver that exclusive product and Airwalk experience in a big way,” said Bruce Pettet, President and CEO Collective Licensing International, which owns the Airwalk brand.

Solutions Offered

Unleaded software built the ecommerce functionality into the Airwalk.com site that was redesigned and developed by Legwork Studio. The site is content managed by international region and fully integrated with Airwalk’s E-Commerce platform. This project is pushing what can be done with Javascript motion and transitions. To see this in action, check out the parallax scrolling on the home page or history section. Structurally, the site is built on three manageable layers: background, content, and navigation -- each of which can be easily edited and matched depending on the content strategy or client needs. In addition to “elevated, vintage, and prototype” styles not available anywhere else, the site offers an innovative mix of videos, music sharing and Airwalk “Doing Your Part” social responsibility campaigns. Featured in these campaigns are a full team of notable athletes in such extreme sports as skateboarding, surfing, snowboardcross, snowboarding, bodyboarding, and freestyle motocross (FMX). The award-winning site was chosen by www.thefwa.com as Pick Of The Day, an incomparable honor.

The exceptional new Airwalk website is designed not only to showcase web-exclusive products in an extreme shopping experience to match the boarding lifestyle, but also video product reviews, cutting-edge YouTube videos of the athletes and their sports, and great new music from the 10 bands chosen by fans for the Airwalk Unsigned Hero On Tour! at select dates with headlining artists.

Enhanced with new imagery, videos and rich content, the site is focused on usability and an evolving user experience. The site will also feature fully integrated social media elements, allowing fans to share content across all social media platforms, while Airwalk’s athletes will place their footprints on the site through ongoing product reviews, video postings, news and a rotating photo gallery. Additional features include historical Airwalk images encompassing the last 25 years and the latest in Airwalk news and blogoshere activity.

The centerpiece of the new site is the shopping area featuring such famous Airwalk styles as the Prototype 600 and Prototype 540 series, and the classic Airwalk Desert Boot. In addition to the classic collection, athlete signature styles like Airwalk skate team veteran Andy Macdonald’s signature shoe, limited-edition organic product, and fall graphic looks also find a home on the official brand website. Airwalk will also introduce a fresh mix of footwear, apparel and accessories in three seasonal collections each year. Included in the current collection are T-shirts, hoodies and socks for both men and women, along with a wide selection of Running Man fitted, snap-back and trucker hats.

While the online store will initially serve only the U.S. and Canada, Airwalk expects to launch international shipping capabilities in the near future.

In its “Doing Your Part” social responsibility campaign, Airwalk is mobilizing the crew and friends to help out some great causes through athlete involvement, such as Anastasia Ashley's help on the beaches of Hawaii for the Surfrider Foundation, and the “Music For Relief” effort established in 2005 following the deadly tsunami in south Asia. Airwalk is making donations to these operations and others to further help them spread their message and their work.

“We have been hearing followers of the brand expressing a demand for direct access to limited edition pieces and iconic collections alike, and we are in the position to deliver that in a big way,” added Airwalk CEO Pettet. “The online product program is an extension of Airwalk’s cultural commitment to being accessible to our community not only through product, but through our social media programs, athletes, music programs and now a totally personalized web experience.”

Airwalk and the new www.airwalk.com website are part of Collective Licensing International, LLC, a subsidiary of Collective Brands, Inc. (NYSE:PSS), which was formed in January 2004 and is the owner and/or license operator of Airwalk®, Above The Rim®, Vision Street Wear®, Clinch Gear™, STRIKEFORCE™, Sims®, Lamar® and LTD®, World Snowboarding Championships™, genetic®, Dukes™, Rage®, Ultra-Wheels®, and Hind®. Collective Licensing International is based in Englewood, Colo., and is available on the web at www.collectiveintl.com.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion® and designer collections Lela Rose for Payless, alice + olivia for Payless and Christian Siriano for Payless, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear sold primarily through wholesale and retail, with brands including Stride Rite®, Keds®, Sperry Top-Sider®, and Saucony®; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®. Information about, and links for shopping on, each of the Collective Brand’s units can be found at www.collectivebrands.com.

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Tool King LLC moved up from an in-house website to a Magento e-commerce platform in Q4 2009. Already the Denver, Colorado-based tool warehouse has witnessed increased sales—January 2010 exceeded December’s numbers, routinely the record month of the year. Tool King is currently expanding its warehouse to support the exponential growth in website sales. Simultaneously, Tool King has been able to reduce the expense of in-house web developers, relying instead on the wealth of Magento extensions, doing more with less.

Tool King is a premier Internet tool retailer -- and in fact a premier Internet retailer no matter what the category: www.toolking.com ranks in the TOP 50 of all internet retail sites by the industry trade publication Internet Retailer. The website features more than 200 top tool brands, with thousands of power tools, cordless tools, air tools and even basic tools, and caters to everyone from professionals in every tool-driven craft to do-it-yourselfers and the occasional handyman. Plus, Tool King not only carries new tools, it also features a full line of Guaranteed Factory Reconditioned tools for up to 75% off of new tool prices. The company also has one physical retail location, at its Lakewood, Colo. headquarters, using the store and its facilities not only to manage and maximize inventory levels, but also to keep a hands-on approach to what real tool workmen, the pro and DIY-er alike, are looking for in tools to handle any job. So make no mistake: Tool King is premier Internet tool retailer and gets the web, but it is at its heart a tool retailer and completely understands what real tool users want and need.

Solutions Offered

The Tool King website re-engineered by Unleaded Software is a marvelous example of our firm’s expertise in applying Magento Commerce e-commerce solutions to a vibrant and dynamic online shopping environment. Tool King has been a leading Internet tool retailer for years, but its existing e-commerce shopping cart technology had become dated and cumbersome. The company turned to Unleaded Software – the region’s only Magento Commerce Professional Partner and among only a handful of recognized expert-level Magento developers worldwide – to take its website to another level.

Unleaded Software designers gave the website a fresh new look while retaining all of the branding built up over time, but it was on the development level where the new solution really shines. We took the Magento Commerce Enterprise solution software – the best e-commerce shopping cart technology on the planet – and incorporated a high level of customization in both the look and function of the program. As part of the integration, we added on a new version of Microsoft Dynamic Great Plains, an enterprise-level accounting solution, using E-Bridge Software, which made the entire accounting, processing and administration of the commerce site much more robust. Together these solutions were integrated with the inventory control and accounting systems of the physical retail location, and the whole new package greatly elevated the user experience and the administration of the website. Shoppers now have a greater ability to inspect and investigate the tool products they are interested in purchasing, and the selection and check-out procedures have been streamlined to make the experience a pleasant one. On the admin side, the new solution engineered by Unleaded Software enables Tool King to greatly reduce its workload to accomplish such common tasks as adding, deleting and upgrading inventory, accounting functions, shipping, returns, and customer service.

The Tool King website is a high-availability/high-volume website retail store requiring a platform to manage sales and growth now and into the future. They turned to Unleaded Software for a best-of-breed solution and are now poised to maintain their status as a TOP 50 Internet retailer for many years to come.

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