The Rundown

Trout’s Fly Fishing, the Rocky Mountain West’s premier fly fishing retailer and outfitter aimed to improve presentation and user experience to make online shopping of Trout’s extensive inventory of top-of-the-line fly fishing gear much easier. The new Trout’s Fly Fishing Shop Online section has been vastly expanded, with hundreds of fly rods, reels, waders and boots, flies, leaders and tippets, nets, fishing bags, fishing apparel and much more. The website serves as an important connection for fly fishermen throughout the country to stay on top of current trends, shop for fly fishing gear conveniently 24/7, plan fly fishing adventures and stay a part of the fly fishing community.

The Solution

Unleaded Software integrated the ecommerce software Magento with content management system (CMS) ExpressionEngine to create an effective custom online store and resource for fly fishing enthusiasts everywhere. Through the premier CMS, ExpressionEngine, Trout's has the ability to support the latest reports on fly fishing conditions for rivers, streams and lakes, gear reports from some of the country's top anglers, a frequently updated blog and a calendar of fishing celebrity appearances, gear demonstrations, classes and seminars through the shop's exclusive Angling University.  Magento Ecommerce offers the Trout’s website the ability to display many more products than similar software, track orders and order history and swiftly and conveniently handle secure payments and several shipping options.

Additionally, the site includes a live chat section for fishermen to share fishing experiences, discuss fishing topics and ask questions of the fly fishing community at large. It also provides an RSS feed and it is linked with such social networking sites as Facebook, Twitter and YouTube so Trout's and its customers can connect with the greater fishing community. 

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