Unleaded Software built a Magento Ecommerce site that integrates with content management system ExpressionEngine to provide a resource to their community that hits the bullseye.
The Rundown
Bowhunt America is a publication for serious bowhunters that answers the toughest questions in bowhunting and shares the latest tactics and equipment. Apparel, gifts and informational magazines, dvds and books are also available through their site. They aim to be the country's bowhunting authority.
Solution Offered
Unleaded software built a custom themed ExpressionEngine site for the Bowhunt America publication. Bowhunt America can quickly and easily update their content in order to stay on top of today's news. Unleaded also integrated this site with a Magento Ecommerce online store as a platform for Bowhunt America to offer their merchandise and informational aids available in an easy checkout process. Additionally, Bowhunt America wanted to provide advertisers a platform to reach their demographic so Unleaded installed an ad server module for publishers, advertisers and networks called Open X.
Technology Utilized:
- Magento Ecommerce
- ExpressionEngine
- Open X advertising module
