The Rundown

Boulder Running Company is  a running store that goes the extra mile to find the best shoe for your unique foot and stride. They offer customers their special gait analysis, a process that includes taping your foot to determine your arches and watching you run or walk on a treadmill to see the motion of your foot. Their top goal is to provide support so you can avoid injury.

Solutions Offered

Unleaded Software built a custom online store using the shopping cart platform Magento Ecommerce so Boulder Running Company could effectively manage their own products available on their site. Unleaded also created a custom themed blog for their site so they can update customers on latest news, new products and offer tips on what to consider when buying shoes and sportswear. We also configured Magento to interface with their point of sale solution, Retail Pro to streamline the accounting process. Social media was integrated in order to provide a social shopping experience for consumers. Unleaded Software installed a module they built in-house that shows the purchaser how close they are to receiving free shipping just in case they needed a little justification to get that other pair of shoes they've been eyeing.

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