Tool King
The Tool King Project
Tool King LLC moved up from an in-house website to a Magento e-commerce platform in Q4 2009. Already the Denver, Colorado-based tool warehouse has witnessed increased sales—January 2010 exceeded December’s numbers, routinely the record month of the year. Honored as 320 in the Internet Retailer Top 500 Guide, Tool King is currently expanding its warehouse to support the exponential growth in website sales. Simultaneously, Tool King has been able to reduce the expense of in-house web developers, relying instead on the wealth of Magento extensions, doing more with less.
Description
Tool King is a premier Internet tool retailer -- and in fact a premier Internet retailer no matter what the category: www.toolking.com ranks in the TOP 50 of all internet retail sites by the industry trade publication Internet Retailer. The website features more than 200 top tool brands, with thousands of power tools, cordless tools, air tools and even basic tools, and caters to everyone from professionals in every tool-driven craft to do-it-yourselfers and the occasional handyman. Plus, Tool King not only carries new tools, it also features a full line of Guaranteed Factory Reconditioned tools for up to 75% off of new tool prices. The company also has one physical retail location, at its Lakewood, Colo. headquarters, using the store and its facilities not only to manage and maximize inventory levels, but also to keep a hands-on approach to what real tool workmen, the pro and DIY-er alike, are looking for in tools to handle any job. So make no mistake: Tool King is premier Internet tool retailer and gets the web, but it is at its heart a tool retailer and completely understands what real tool users want and need.
Solutions Offered
The Tool King website re-engineered by Unleaded Software is a marvelous example of our firm’s expertise in applying Magento Commerce e-commerce solutions to a vibrant and dynamic online shopping environment. Tool King has been a leading Internet tool retailer for years, but its existing e-commerce shopping cart technology had become dated and cumbersome. The company turned to Unleaded Software – the region’s only Magento Commerce Professional Partner and among only a handful of recognized expert-level Magento developers worldwide – to take its website to another level.
Unleaded Software designers gave the website a fresh new look while retaining all of the branding built up over time, but it was on the development level where the new solution really shines. We took the Magento Commerce Enterprise solution software – the best e-commerce shopping cart technology on the planet – and incorporated a high level of customization in both the look and function of the program. As part of the integration, we added on a new version of Microsoft Dynamic Great Plains, an enterprise-level accounting solution, using E-Bridge Software, which made the entire accounting, processing and administration of the commerce site much more robust. Together these solutions were integrated with the inventory control and accounting systems of the physical retail location, and the whole new package greatly elevated the user experience and the administration of the website. Shoppers now have a greater ability to inspect and investigate the tool products they are interested in purchasing, and the selection and check-out procedures have been streamlined to make the experience a pleasant one. On the admin side, the new solution engineered by Unleaded Software enables Tool King to greatly reduce its workload to accomplish such common tasks as adding, deleting and upgrading inventory, accounting functions, shipping, returns, and customer service.
The Tool King website is a high-availability/high-volume website retail store requiring a platform to manage sales and growth now and into the future. They turned to Unleaded Software for a best-of-breed solution and are now poised to maintain their status as a TOP 50 Internet retailer for many years to come.