SEO is the foundation that all great sites are built upon. At Unleaded, we want to help you increase your visibility across search engines and ultimately increase traffic to your site.
Climbing the ranks of Google and other search engines drives traffic to your site. While we also provide SEM (Search Engine Marketing) services and consulting, our goal is to move clients away from a pay-per-click model to achieve high rankings organically through SEO (Search Engine Optimization). As searchers become increasingly savvy, they are shying away from the advertisements and going straight for the real results of their query. These ranks are determined algorithmically in an effort to deliver the most relevant and popular information to consumers. So the bottom line is: the higher quality your site is, the better it will rank. Unleaded develops landing pages, page copy, page titles, keywords, meta descriptions, blogs, press releases and link building to give you the competitive edge.
External links are one of the main factors Google and other search engines evaluate when ranking a site. When other sites link back to your site, it indicates to the search engines that the information on the page valuable and worth sharing. The more inbound links you have, the higher your site will rank.
Analytics and Reporting
Unleaded installs Google analytics and creates custom reports monthly so you can have a tangible way to measure how your SEO efforts are working for you. Our analytics professionals can drill down to your site's results to diagnose and strategize based on exactly where your clicks and conversions are coming from.
We take a technical audit of the pages of your website as search engines see them. This process includes ensuring the page titles and descriptions are correctly implemented as well as checking the link structure, navigation, anchor text, copy and code to make sure everything is structured for optimal results.
Keyword Research & Targeting
Unleaded takes a calculated and scientific approach to carefully selecting keywords to be used in page titles and descriptions. These are the words search engines use to index each site and they are a major factor into where your site will rank for which search inquiries. We use a variety of tools and we compare actual results of real search engine results to select the best words and their most effective combinations before we begin writing and implementing the page titles and descriptions in order to yield the best results possible. From there, we monitor them and adjust them accordingly.
Video Optimization & Distribution
Video can be very effective for SEO, especially because, in most cases, it is a less saturated medium than text-based organic SEO. Unleaded diligently choses keywords and descriptions and widely distributes the videos for maximum visibility in order to drive traffic back to your site.
Not only will Unleaded track your clicks, impressions and other analytical statistics, we track your actual rank in search engine results. This is probably the best indicator of how your SEO efforts are performing, where you stand and where you can go next.
For location-specific businesses, local SEO is imperative because both your clientele and competition are more defined. To reach out to people in your community looking for your services, Unleaded establishes your business on Google maps, Facebook places, Foursquare, Yahoo Maps, local directories, etc. depending on what would be effective for your business.
Unleaded programs sites for optimal readability by search engines with clean code so the spiders can locate high-quality content. We focus on technical elements including page load time, search engine friendly URLs, canonical URLs, sitemap configuration, navigation structure and internal linking, and we also create 301 redirects and custom “not found” pages so each site we build is as user friendly as it is search engine friendly.
Content is king in search engine results. The more keyword-rich content you have, and the more often it is updated, the more value search engines place on your site. Our team of experienced journalists craft web copy, blog posts, press releases and articles to widely distribute throughout the web and grab the attention of searchers and search engines. And, of course, human readers.
In addition to organic search engine optimization, Unleaded is also a Google-certified partner equipped to purchase advertisements at the top and sides of Google search results. We use real search results to carefully choose the most effective keywords available and we devise the best pay-per-click strategy for your dollar.
Capture Conversions Through Google Shopping
Our Google Adwords certified team tailors a pay-per-click campaign specifically to your site, your sales objectives and your budget. We also lead campaigns based on cost-per-1,000 impressions or cost-per-conversion campaigns.
We specialize in the new Google Shopping ads for ecommerce websites generated through data feeds. We create product listing ads and text ads with product listing extensions to drive traffic to your specific product increasing conversion rates.Google Shopping completely replaced the free shopping listings formerly offered through the Google Merchant Center.
Unleaded Group is compliant with Google’s requirements as a third party. As such we provide transparent reporting monthly to all Adwords and Google Shopping clients. View Google’s third-party disclosure document here.
Streamlined Development Revs SEO
Unleaded Group, through its chief unit Unleaded Software, specializes in the design and development of custom websites for organizations and businesses large and small. Unleaded believes in high-level web development, designing and building websites through tableless CSS, a sophisticated technique that eliminates unnecessary, and typical, imbedded extra coding and allows for a website to be ready for add-ons such as video players and top-notch blogs without rebuilding. Our websites are cutting-edge today and ready for whatever the web world develops tomorrow.
The Power of Organic
Unleaded Software takes the approach to Search Engine Optimization (SEO) that “organic” rankings are more desirable than those generated through Search Engine Marketing (SEM) strategies. SEO organic rankings are those generated by all of the SEO efforts – landing pages, page copy, page titles, keywords, meta title tags, descriptions, blogs, press releases, and link building – that push a site up higher on the pages and the rankings of completed searches. SEM is a measurement of pay-per-click advertising that one would pay to Google/Yahoo, et al, to be placed high in certain search criteria. Organic searches carry more cache and authority with internet users searching the web. Generally internet users know which listings are paid advertisements, and which are granted some measure of authority by the search engines based upon the popularity of the site.
Almost all of our clients – new websites, revamped websites and SEO-only clients – stay with us on monthly maintenance contracts where each month we put in just a little more time honing the SEO, adding to blogs, building links, and generally keeping the site on the forefront of SEO effectiveness. New competition, changes in search-engine algorithms, new search engine entrants, and just new opportunities are constantly pushing the Internet forward, and it pays dividends to ensure a website stays up with the times.
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