Capabilities
Magento for Product Customizer
Magento Product Customizer makes selling custom easy – and fun for the shopper!
Magento for Product Customizer
In the old days shoppers were limited to off-the-shelf offerings. The web changes everything and Magento has made product customization a great part of an already robust environment.
Automobile pioneer Henry Ford once famously said of his ground-breaking production car the Model T that “you could have any color you like as long as it’s black.”
Today’s car shoppers have come to expect more. All of the car companies now feature “Build Your Own” modules on their websites where car buyers can customize their automotive desires, selecting colors, trims, upholstery, wheels, electronic gadgets, spoilers, and a whole host of extra details unlikely to be found on the average showroom floor.
And it’s not just cars, of course. Where once we were all limited to the off-the-shelf offerings in the local department stores and specialty shops, more and more people today turn to the internet where a plethora of online merchants have made product customization their niche and market advantage.
Sure, you can go to the mall and find every brand-name athletic shoe on the market displayed – in a narrow selection of the most popular sizes and colors. But each and every one of these brands offers custom product shopping on their websites, where the selection options for upper colors, sole colors and tread design, even shoelaces, make every pair unique. Today’s teens – a big market for hot sneakers – no longer want to be “Just like Mike;” they want to express their own individuality through a custom shopping experience.
Fortunately for online merchants who offer custom options along with their in-stock items, Magento – the Number 1 online sales solution in the world – offers a handy Product Customizer that not only smooths the ordering process, but also makes it a fun experience for the shopper and revenue-boosting feature for the online shop owner.
Here are but a few examples of the Magento Product Customizer in real-world online stores:
- Apparel. Once only something a customer could do with a tailor, product customization on the internet is changing the apparel game. Shoppers buying dress shirts, for instance, can select a fabric, collar style, cuff style, placket type, buttons, and pockets, and literally build their shirt in a manner of minutes completely online in a Magento shopping environment.
- Shoes. A big application for the customization of athletic shoes, customization options for shoe merchants online using Magento also include the easy ability of selecting sole types, heels types and sizes, tassels, sewing details, and colors.
- Decoration. It is a given that such add-ons for apparel and bags as initials, company logos or organization identities are custom items. With the Magento Product Customizer, shoppers can select from embroidery, direct printing, heat transfers, appliques and a host of other decorating applications from a menu of options, or even upload their own artwork for customization.
- Hats. Using the customizer module in Magento, shoppers can select from a variety of fabrics, bills, profiles, cuts, and closures to create a hat that no one else has.
- Stationary. Stationers are famous for offering note cards, letterhead, envelopes and the like with custom messages, names or initials, but the ordering process is completely streamlined in the Magento Product Customizer application.
- Bicycles. Yes, you can customize a bike at many local shops – if they have the pieces in stock. Ordering online, however, makes the selection of a frame, handlebars types, wheels and tires, brakes, gears and accessories so easy that cyclists will return and tell their friends.
- Gift baskets. Place all of the products you offer – say, coffees and teas, mugs, creamers, grinders, specialty spoons – on the site along with the many baskets and decoration options offered on the site, and let the customers build their own baskets that will make a gift unlike any other.
These are but a few of the ideas of product customization options that can be easily integrated into a robust Magento shopping environment with the Magento Product Customizer.
Unleaded Software, as a Magento Gold Partner, is fully trained in implementing the Magento Product Customizer and has built many such custom product websites for its customers. If you can think of a custom product that will enhance your sales efforts, we can build it in a Magento environment.
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