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Don’t Just Go Big; Go MEGA

Unleaded Software’s “mega-branded” website (www.unleadedsoftware.com) was named to the top five in internet space in the “Web Designer’s idea Book” by Patrick McNeil, creator of www.designmeltdown.com. As one of the foremost internet analysts, McNeil included Unleaded Software’s website met the criteria for mega branding because of use of color, theme, style, type, element and structure.

McNeil refers to mega brands as having the “wow factor.” At Unleaded Software, a member of the Unleaded Group, we like to call it “woo woo.”  We design our website and our clients’ sites to be memorable. Our own site showcases what we can do—applying that to the needs of the client.

Our goal is to give a site character so that visitors feel as if they get opportunity to know the business-owners or vendors. It’s a comprehensive process layered on starting with a logo and consistency. Consistency is the backbone of branding. It’s what allows you to know that a yellow letter “M” is a beacon of a McDonald’s franchise no matter where you are in the country or the world.

Ways to achieve the woo woo:

• Create a dynamic and easily recognizable logo.
• Use a green screen technology to go “live” as you meet your new customer via the web.
• Add a video.  It is the hottest thing going on the web.  You can also use it to promote your site on social networking sites like youtube.com, myspace.com and facebook.com.
• Simplify.  Sites that are easy to navigate are the most convenient.  In our instant gratification-driven world, guests turn to search engines like google to find information immediately.  Use search engine optimization to make sure your site is at the top of the search results list so you can get the info out to the target market.
• Use succinct copy that gets the message across without taking too much time to read.

Remember: personality reigns.  On the web your personality can be anything you want it to be as long as you know how to create it.  But, just like in person, if you don’t cultivate it you will be lackluster.