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E-Commerce Strategy for the Holiday Season

Halloween ignites the kickoff of the holiday retail season. Will your business be ready for the onslaught of shoppers? Don’t miss out on sales by failing to capture the enthusiasm of early bird buyers. Here are some ideas worth sharing to help you make the most of the opportunities and plan ahead for the big selling season!

Analyze Your Previous Holiday Sales

Where did last year’s business come from, search engines, email marketing, blog posts, social media? Use analytic data to point out both strengths and weakness to build this year’s strategy on a solid foundation.

Have Holiday-Oriented Pages Ready to Test Early

Design several landing pages to test and identify the best performers before the crunch time hits. Having several to run tests on will have you ready to roll with confidence when the crowds show up.

Be Ready to Roll Out Your Email Marketing

Hit customers while they’re in a buying mood. Prime the pump with early-bird promotions and follow up with well designed, timely ads that keep encouraging purchases.

Be Sure You’re Mobile Friendly

Over 50% of online shopping will be done on mobile devices this holiday season so make sure you don’t miss out on it. If you don’t have a mobile-friendly site, get one. If you have one, make sure it’s working right. Don’t rely on third-party testing—use real live visitors to test it and report back to you. Don’t just check content, either; you need to be sure your forms and contact links are working properly.

Plan and Schedule Your Holiday Content

Decide what blog topics and related onsite content you want and schedule when it will run. Build holiday-specific content around keywords search engines want to see. Set a schedule for your social media marketing to be proactive rather than reactive. Don’t be afraid to use some special offers and hashtag marketing, but don’t overdo it, either. You want to entice customers, not annoy them.


The time for holiday planning is now. The Unleaded Group can help your e-commerce site thrive this holiday season. We have an award-winning Responsive Design team that will make your site is user-friendly across all platforms and content-rich to drive up its rankings. Our SEO and Content Marketing specialists will make sure your site drives revenue gains with our exclusive Agile Marketing techniques.

Don’t wait to take the lead in holiday sales. The Unleaded Group is a global leader in high-performance e-commerce web development and we know how to drive your site to the top. Visit our website for a look at the many ways we can fuel your holiday success. Check out our e-commerce blog for ideas on how your site can stand out and perform at its best.

We’re always happy to send you a free quote for designing or managing a site that does the job you need. Or call us toll-free today at 855.865.3233 to learn how the Unleaded Group can add horsepower to your holiday business and simplify your life in the process.

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