This or That—Product Comparison
at 9:19am | Posted By: Ian Kullhem
Oftentimes, consumers want to compare products side-by-side before finalizing a selection. Using Magento, customers can compare any products that share at least one attribute- for example, a color.
The Magento program allows customers to select products that appear in a new window of the screen and includes specifications. At this point, the consumer can add the product to their shopping cart to proceed to checkout, add it to their wish list, or print the information.
This valuable tool assists customers in the decision-making process.